Building Connections and Community in Cebu: A Glimpse into InfoTrust’s Vibrant Culture

Building Connections and Community in Cebu: A Glimpse into InfoTrust’s Vibrant Culture

At InfoTrust, fostering connections and nurturing community spirit isn’t just a commitment; it’s a way of life. Over the past quarter, our efforts to…

4-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
I Met ‌Every Employee at My Company: Here’s What I Learned

I Met ‌Every Employee at My Company: Here’s What I Learned

It was December 2022. Another year was coming to a close, and I began to think about what 2023 might have in store. As…

6-minute read
Former Google Director Joins InfoTrust as Vice President of Advertising Platforms

Former Google Director Joins InfoTrust as Vice President of Advertising Platforms

BLUE ASH, OH — InfoTrust is pleased to announce that Roberto Ruju has joined as the new Vice President of Advertising Platforms. Ruju has…

2-minute read
The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…

7-minute read
AdTech DNA Simplifies the Complex for Global Advertisers

AdTech DNA Simplifies the Complex for Global Advertisers

As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity.  Are your advertising technologies implemented correctly?  Do…

3-minute read
Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…

7-minute read
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

Get to Know India’s Landmark Privacy Legislation: Digital Personal Data Protection Act (DPDPA)

The origins of India’s Digital Personal Data Protection Act (DPDPA) began in 2012 when a report from a committee headed by a former judge…

5-minute read
HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

HIPAA Legislation: What Impact Does This Have on Your Analytics Platforms?

If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…

9-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
App Install Attribution in Google Analytics 4: What You Need to Know

App Install Attribution in Google Analytics 4: What You Need to Know

App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…

6-minute read

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