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Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
This March, InfoTrust employees from the Cebu, Philippines office embarked on a heartfelt mission to provide sustenance and support to the most vulnerable members…
I know I covered India’s DPDPA first, but, as it turns out, Sri Lanka beat them to the punch. Sri Lanka’s Personal Data Protection…
In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…
Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…
At InfoTrust, fostering connections and nurturing community spirit isn’t just a commitment; it’s a way of life. Over the past quarter, our efforts to…
Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…
It was December 2022. Another year was coming to a close, and I began to think about what 2023 might have in store. As…
BLUE ASH, OH — InfoTrust is pleased to announce that Roberto Ruju has joined as the new Vice President of Advertising Platforms. Ruju has…
As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…
As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity. Are your advertising technologies implemented correctly? Do…
It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…
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