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Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…
If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…
Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…
Conversion rates are a simple percentage of “how many people visited my website vs. how many people fulfilled the site’s objective?” As kids, that…
It seems almost paradoxical: you can spend less money maintaining your data collection framework, reduce your compliance risk, and improve the quality of your…
Most online businesses, including eCommerce, accept payment online using multiple payment methods. These payment methods may include PayPal, card payment, Stripe, etc. This is…
Introduction Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user…
EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…
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