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The 4 Web Analytics Metrics Every Marketer Should Care About
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The 4 Web Analytics Metrics Every Marketer Should Care About

  When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell…

5 Reasons Why You Need An Enterprise Web Analytics Tool
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5 Reasons Why You Need An Enterprise Web Analytics Tool

These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….

[Webinar Download] Driving Marketing ROI with Data Integration
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[Webinar Download] Driving Marketing ROI with Data Integration

Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…

5 Google Analytics Tracking Tips for Global Enterprise Sites
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5 Google Analytics Tracking Tips for Global Enterprise Sites

Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…

Intro to Advanced Enterprise Google Analytics: Multi-site Companies
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Intro to Advanced Enterprise Google Analytics: Multi-site Companies

When it comes to web analytics, the larger the organization, the more complicated the data analysis can be.  Luckily for us, the infinite ways…

Google Analytics Tip: (not provided) Keywords and Landing Pages
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Google Analytics Tip: (not provided) Keywords and Landing Pages

Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…

Google Analytics 101: Scheduling Emails
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Google Analytics 101: Scheduling Emails

So to continue on my previous post about Using Alerts, I decided to write another short blog post about an easy to use, and…

Google Analytics 101: Using Alerts
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Google Analytics 101: Using Alerts

Google Analytics provides so many different ways to slice web traffic data into multiple dimensions, metrics, and customizable views.  Sometimes it can be overwhelming to look…

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