3 Tips for Getting Started with Digital Analytics

3 Tips for Getting Started with Digital Analytics

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

InfoTrust No. 5 on Ad Age Best Places to Work 2020 List

InfoTrust No. 5 on Ad Age Best Places to Work 2020 List

“Amazing things happen when smart, capable people believe they can achieve something.” This statement from philanthropist, entrepreneur, and founder of Priceline.com, Jeff Hoffman, encapsulates…

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

Adobe Analytics to Google Analytics 360 Migration: How Difficult Is It, Really?

When discussing the possibilities of new analytics partnerships, we’re often asked how difficult it is to migrate from Adobe Analytics (formerly Omniture) to Google…

5 Questions to Ask When Interviewing for a Software Engineering Role

5 Questions to Ask When Interviewing for a Software Engineering Role

Congratulations on landing an interview with a great company! The team values what they’ve seen so far on your resume and are interested in…

App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

In July 2019,  Google announced the launch of their App + Web properties. This new type of measurement uses the same data schema as…

A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

InfoTrust Becomes Official Google Cloud Partner

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Last week, Deloitte honored the experienced digital analytics consulting, data governance, and technology team at InfoTrust among the 500 fast-growing North American companies in…

The Most Useful Google Analytics Reports and Dashboards for Black Friday

The Most Useful Google Analytics Reports and Dashboards for Black Friday

With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…

Migrating Tag Inspector from Python 2 to Python 3

Migrating Tag Inspector from Python 2 to Python 3

Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.