Creating or Modifying Events in Google Analytics 4 UI

Creating or Modifying Events in Google Analytics 4 UI

Google Analytics 4 (GA4) allows you to create or modify events within the GA4 UI at the property level. This feature can be found…

4-minute read
Get the Most Value Out of Your First-Party Data with Customer Match in Display & Video 360

Get the Most Value Out of Your First-Party Data with Customer Match in Display & Video 360

Executive Summary With the rise of mobile web browsing and its associated tracking challenges and consistently mounting privacy concerns, the death of third-party cookies…

6-minute read
Google Analytics 4 Data Retention Settings 101

Google Analytics 4 Data Retention Settings 101

With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…

3-minute read
Boxing vs. Digital Analytics: A Comparison of Two Disciplines

Boxing vs. Digital Analytics: A Comparison of Two Disciplines

Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…

5-minute read
Snowflake vs. BigQuery: What’s the Difference?

Snowflake vs. BigQuery: What’s the Difference?

In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…

9-minute read
Basics of Custom Dimensions and Metrics in Google Analytics 4

Basics of Custom Dimensions and Metrics in Google Analytics 4

When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…

4-minute read
Overview of Data Import in Google Analytics 4

Overview of Data Import in Google Analytics 4

Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…

5-minute read
ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

ChatGPT Ban in Italy: Privacy Concerns, AI, and What It Means for the Rest of Us

According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…

7-minute read
Causes of (Not Set) Issues in Google Analytics 4 Landing Page Reports and How to Fix Them

Causes of (Not Set) Issues in Google Analytics 4 Landing Page Reports and How to Fix Them

Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…

3-minute read
Balancing Business Value and Compliance Risk: Restricted Data Processing

Balancing Business Value and Compliance Risk: Restricted Data Processing

A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…

7-minute read
Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….

8-minute read
Google Analytics 4 User Pathways Overview

Google Analytics 4 User Pathways Overview

What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…

6-minute read

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