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You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…
What is this “web3” everyone is talking about? If you have found yourself asking this question, you probably didn’t get a really clear definition….
Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…
TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…
InfoTrust has been named to Inc. Magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue and prominently featured on Inc.com, the list is…
This article reviews things you should consider before creating or modifying events. Be sure to check out the best practices section at the end…
Google Analytics 4 (GA4) allows you to create or modify events within the GA4 UI at the property level. This feature can be found…
Executive Summary With the rise of mobile web browsing and its associated tracking challenges and consistently mounting privacy concerns, the death of third-party cookies…
With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…
Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…
In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…
When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…
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