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When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…
Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…
According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…
Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…
A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…
One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….
What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…
InfoTrust is pleased to announce its new partnership with Optimizely, the leading digital experience (DXP) platform provider. InfoTrust will join the Optimizely partner ecosystem as a…
With the launch of Google Analytics 4 (GA4) and the sunsetting of Universal Analytics, we have been working closely with our partners to ensure…
Too Much Freedom is Bad What does it mean to live a healthy life? Certainly, a question with multiple “right” answers (though far more…
InfoTrust is excited to announce we once again were named as an honoree for the Fast 55 program from the Cincinnati Business Courier. This…
Introduction The travel industry is facing a number of challenges around user privacy as it adapts to the expansion of privacy legislation. At the…
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