Considerations When Migrating from Adobe Analytics to Google Analytics 4

Considerations When Migrating from Adobe Analytics to Google Analytics 4

Migrating from one analytics platform to another can be compared to moving from one house to another. Just like how you carefully plan and…

11-minute read
What Do Media Companies Need to Know about Google Analytics 4?

What Do Media Companies Need to Know about Google Analytics 4?

So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…

6-minute read
The Imperfect Science of Hiring Great People: A Look into Talent Sourcing

The Imperfect Science of Hiring Great People: A Look into Talent Sourcing

Hello! My name is Eliana Watson, InfoTrust’s first talent sourcer! If you are unfamiliar with the concept of recruiting, it’s even less likely that…

6-minute read
Working Remotely for InfoTrust: Staying Connected Across the Miles

Working Remotely for InfoTrust: Staying Connected Across the Miles

There have been a variety of articles published on how to optimize working remotely. This article, however, describes things InfoTrust does to help virtual…

6-minute read
InfoTrust Extends International Presence with Second Philippines Office

InfoTrust Extends International Presence with Second Philippines Office

InfoTrust’s 2017 Vivid Vision lives on! The team is thrilled to announce its latest expansion—and second Philippines location—with a new office opening in Manila…

3-minute read
Analytics for Good: Supporting Access to Education in Honduras

Analytics for Good: Supporting Access to Education in Honduras

One of the reasons I love working at InfoTrust is the work we do through the InfoTrust Foundation. As a former social-worker-turned-digital-analyst who spent…

4-minute read
Better Conversion Data with Looker Studio

Better Conversion Data with Looker Studio

Conversion rates are a simple percentage of “how many people visited my website vs. how many people fulfilled the site’s objective?” As kids, that…

8-minute read
How Data Minimization Benefits CPG Organizations

How Data Minimization Benefits CPG Organizations

It seems almost paradoxical: you can spend less money maintaining your data collection framework, reduce your compliance risk, and improve the quality of your…

5-minute read
MarTech Engineers: Saving the Free Internet

MarTech Engineers: Saving the Free Internet

The current social contract for a free internet is under attack, and it should be. Due to changes in how we view user data…

6-minute read
Intro to Retail Media Networks: What You Need to Know

Intro to Retail Media Networks: What You Need to Know

What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…

5-minute read
InfoTrust Announces New Partnership with MetaRouter

InfoTrust Announces New Partnership with MetaRouter

InfoTrust is pleased to announce its new partnership with server-side data integration specialists, MetaRouter.  Founded in 2018, MetaRouter is a leading identity resolution and…

4-minute read
From Start-Up to Scale-Up: What I Learned from Being at a High-Growth Company

From Start-Up to Scale-Up: What I Learned from Being at a High-Growth Company

My name is Lisa Wilms and here’s my story of joining a start-up company and the amazing opportunity it afforded me.  At the time,…

7-minute read

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