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Conversion rates are a simple percentage of “how many people visited my website vs. how many people fulfilled the site’s objective?” As kids, that…
It seems almost paradoxical: you can spend less money maintaining your data collection framework, reduce your compliance risk, and improve the quality of your…
The current social contract for a free internet is under attack, and it should be. Due to changes in how we view user data…
What is Retail Media? Retail media is advertising to consumers at or near their point of purchase, or point of choice between competing brands…
InfoTrust is pleased to announce its new partnership with server-side data integration specialists, MetaRouter. Founded in 2018, MetaRouter is a leading identity resolution and…
My name is Lisa Wilms and here’s my story of joining a start-up company and the amazing opportunity it afforded me. At the time,…
As the calendar turned to 2023, it wasn’t just a new year but also a new era of privacy ushered in with the California…
As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…
Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…
First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…
Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…
InfoTrust is thrilled to announce the publication of its newest book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. As marketing, analytics, legal, and…
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