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What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc,…
InfoTrust was recently named as one of the 2022 Best Employers in Ohio, the fourth year in a row. The annual list of the…
In an age where technology and data are ubiquitous, it is more important than ever to protect the information of individuals. Personal data can…
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…
We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…
July 14, 2021 was the day my never-ending smiley face started after receiving an email titled, “Offer Letter and Upcoming Start! Woohoo!” I only…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…
Google Analytics, which is arguably one of the most important and widely used web and app analytics tools, saw the release of its latest…
Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
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