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As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity. Are your advertising technologies implemented correctly? Do…
It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…
In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…
The origins of India’s Digital Personal Data Protection Act (DPDPA) began in 2012 when a report from a committee headed by a former judge…
If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…
AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…
App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…
Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…
So you’ve created your Google Analytics 4 (GA4) properties, created your data stream(s), and followed all the necessary steps to configure your property. Now…
In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…
Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business activities. The fact that it is…
As VP of Partnerships at InfoTrust, I’ve had the opportunity to talk with hundreds of decision-makers about their interest in upgrading to Google Analytics…
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