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With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…
Successful customer retention involves more than giving the customer what they expect. It means exceeding customer expectations and turning them into raving fans. It’s…
For COO of IMAGO Global Grassroots Johanan Rivera, building a world in which the innovations and solutions developed at the grassroots level can reach…
Audit, clean, rinse, repeat. Sometimes it feels like all we do is look at data and optimize scrub-scrub in an obsessive-compulsive fashion. “Just one…
Each business has its own way to onboard new clients. Perhaps there is a meet-and-greet webinar or care package with next steps sent to…
The business intelligence landscape has been known to be a competitive field, especially with its growth in recent years. Deciding on which tool to…
Having the ability to build out audiences to leverage for your paid marketing efforts is one of the most valuable features of a digital…
In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…
If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s)…
The phrase “the cloud” is everywhere in marketing these days, but there’s still a lot of mystery around what it actually means. When many…
It’s 2021 and when it comes to analytics, as a marketing leader you’ve got expectations. You’re not looking for something casual—you want the real…
Introduction You have read plenty of articles, seen your fair share of webinars, and attended more online summits than you can count—all in the…
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