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[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

[Interview] Brian Carroll of MECLABS Institute on Complex Sales and Meaningful Lead Generation

It was a great privilege to sit down with Brian Carroll, Chief Evangelist at MECLABS Institute and MarketingSherpa. Having started a blog back in…

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

Webinar Wrap-Up: Technical Implementation That Drove 130% Increase in Marketing ROI

On June 16th, 2016, our very own CEO Alex Yastrebenetsky presented the webinar: “Technical Implementation That Drove 130% Increase in Marketing ROI.” Illustrating the…

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

Do You Need Google Analytics 360?

Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

[Interview] The State of Data Science with Time Inc.'s JT Kostman

[Interview] The State of Data Science with Time Inc.'s JT Kostman

JT Kostman is a Data Scientist, Mathematician, Psychologist and Chief Data Officer for Time Inc. Over the past 20 years he has provided data-driven…

[Interview] Predictive Analytics with Eric Siegel

[Interview] Predictive Analytics with Eric Siegel

Eric Siegel is the founder of Predictive Analytics World and one of the top thought leaders in this rapidly growing field. If you’re a little…

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

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