How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

How to Track User Engagement and Behavior on Your Website Using Google Analytics 4 Custom Metrics

Understanding how users engage with your website is crucial for improving user experience and achieving your business goals. Google Analytics 4 (GA4) offers a…

5-minute read
How the InfoTrust Team Helps Fight CHD with HeartWorks

How the InfoTrust Team Helps Fight CHD with HeartWorks

Congenital heart defects (CHD) cast a shadow on the lives of 1 in 100 babies, marking them the most common birth defects. Yet, amidst…

3-minute read
Making a Difference: InfoTrust Foundation and The Childhood League Center Partner for Community Good

Making a Difference: InfoTrust Foundation and The Childhood League Center Partner for Community Good

At InfoTrust,‌ using our success to give back to the communities we inhabit is a great part of our culture. This includes our team…

3-minute read
Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

Instant BigQuery Machine Learning (IBQML): Your Marketing AI Essential

AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…

4-minute read
Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read
Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

Prepare Your Healthcare Organization for 2024 with These 5 Data Trends

While the thought of turkey dinners and caroling might sound more appealing, it’s time to grab some eggnog and start planning for 2024, because…

5-minute read
Analytics Trends That Will Shape the Automotive Industry in 2024

Analytics Trends That Will Shape the Automotive Industry in 2024

The automotive industry has been riding a rollercoaster of changes over the last several years. One major trend has been ‌skyrocketing prices of both…

7-minute read
3 Trends in Retail and eCommerce to Embrace in 2024

3 Trends in Retail and eCommerce to Embrace in 2024

From the late 1880s to early 1990s, maybe you’ve heard there was a little thing called the Sears, Roebuck Catalog. And by “little”, we’re…

7-minute read
Future-Proofing Your Brand: Embracing the CPG Trends of 2024

Future-Proofing Your Brand: Embracing the CPG Trends of 2024

In our omnipresent digital era, where varied online interactions across platforms shape consumer behavior, Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance…

5-minute read
News and Media Industry Trends to Watch for in 2024

News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

Basket Brigade 2023: Uniting Hearts, Nourishing Communities in Cincinnati

In the spirit of gratitude and giving, InfoTrust and our extended family joined hands with key community members including Jake McGinty from the Boys…

3-minute read
Strategies for Success: Executive Insights to Optimize Value of First-Party Data

Strategies for Success: Executive Insights to Optimize Value of First-Party Data

It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…

7-minute read

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