Understanding Data Governance and Its Importance in a Privacy-Centric Landscape

Understanding Data Governance and Its Importance in a Privacy-Centric Landscape

So you’ve heard the term “data governance” but still can’t quite wrap your head around how it applies to you. Two of our InfoTrust…

5-minute read
Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Secondary Privacy Sandbox Proposals: Prepare for a Cookieless World

Earlier this month, Google announced that they would be delaying the deprecation of support for third-party cookies in their Chrome browser until the second…

7-minute read
All Booked: InfoTrust’s Summer Reading Recommendations

All Booked: InfoTrust’s Summer Reading Recommendations

Whether you’re indoors in the AC or winding down summer on a sandy beach somewhere, there’s no excuse for being without something good to…

3-minute read
Women in Analytics Book Features InfoTrust’s Lead Consultant Pam Castricone

Women in Analytics Book Features InfoTrust’s Lead Consultant Pam Castricone

The experienced digital analytics consulting team at InfoTrust is proud to announce that Data Science Team Lead Pam Castricone was recently published in Analytics…

3-minute read
Back to the Basics: Google Analytics 4

Back to the Basics: Google Analytics 4

Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…

7-minute read
What Is the Entitlement Gap and How Can We Close It?

What Is the Entitlement Gap and How Can We Close It?

You’ve worked hard, shown consistent results, grown as a leader, and taken on greater responsibility in your department. Now, it’s time to ask for…

8-minute read
Stay in the Know: The Best Resources for Engineers

Stay in the Know: The Best Resources for Engineers

As an engineer, you know continual learning and growth is just as important as execution in your day-to-day role. The best engineers are not…

2-minute read
Million Dollar Women: How InfoTrust Supports Women Entrepreneurs

Million Dollar Women: How InfoTrust Supports Women Entrepreneurs

Impact and growth are two of InfoTrust’s core values. The notions of taking initiative and becoming great at something are part of our DNA….

4-minute read
Peter Crofut, Google Industry Leader, Joins InfoTrust as Director of Partnerships

Peter Crofut, Google Industry Leader, Joins InfoTrust as Director of Partnerships

InfoTrust, a leading Google Marketing Platform Consultancy and Partner, announced today that Google executive Peter Crofut will join the company as Director of Partnerships…

3-minute read
Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

Performance Is Not at Odds with Privacy: Lessons I Learned from Sean Downey, Google’s VP of Platforms, at InfoTrust’s Durability Summit

In June, InfoTrust hosted a Durability Summit, where we discussed what it means to build a sustainable digital analytics marketing practice, considering all the…

9-minute read
InfoTrust Selected as a Best Employer in Ohio for Third Consecutive Year

InfoTrust Selected as a Best Employer in Ohio for Third Consecutive Year

InfoTrust is thrilled to formally announce we are named as a Best Employer in Ohio by Crain’s Cleveland Business and are number one in…

3-minute read
How Advertisers Should Plan for Activation in a Reduced Cookie World

How Advertisers Should Plan for Activation in a Reduced Cookie World

By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…

6-minute read

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