Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

Beyond the Basics: Deep Dive into Google Analytics 4’s Bounce Rate, Engagement Rate, and Engaged Sessions

You’ve probably come across the notion that Google Analytics 4 (GA4) and Universal Analytics (UA) are distinct platforms, despite both being products of Google….

3-minute read
Empowering Communities: InfoTrust’s Basket Brigade Initiative in Chicago

Empowering Communities: InfoTrust’s Basket Brigade Initiative in Chicago

In a world often driven by profits, I’m fortunate to work for a company that prioritizes giving back to the community. Being a part…

5-minute read
A Deep Dive into Google Analytics 4: What’s New and Improved

A Deep Dive into Google Analytics 4: What’s New and Improved

‘Tis the season for some new and improved Google Analytics 4 (GA4) features! Over the course of the next year, GA4 will be introducing…

3-minute read
What Does Third-Party Cookie Loss Really Mean to Your Org?

What Does Third-Party Cookie Loss Really Mean to Your Org?

While Google’s deprecation of third-party cookies has been a moving target for some time, it’s slated to finally happen in mid 2024. Google will test this…

7-minute read
Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

Understanding Data Migration and Retroactivity in Google Analytics 4: Your Questions Answered

As we navigate the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), questions about data migration, retroactivity, annotations, filters, and audience segments…

3-minute read
Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

Unveiling the Mysteries of Google Tag: 10 Things You Need to Know

If you’ve recently stepped into the realm of Google Analytics 4 (GA4) and are scratching your head about the new kid on the block—Google…

4-minute read
Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

A Beginner’s Guide to Visualizing Google Analytics 4 Data with Looker Studio

In today’s digital marketing world, tracking and analyzing user behavior on your website is crucial for making data-driven decisions. Google Analytics 4 (GA4) is…

5-minute read
Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

For much of 2023, marketers and advertisers have been wrestling with the question of Meta’s GDPR compliance. The ongoing saga has left everyone in…

9-minute read
How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

How to Use Google Analytics 4 Explorations to Optimize Your Conversion Rates: A Deep Dive into Funnel Analysis

In the ever-evolving world of digital marketing, understanding user behavior is paramount to success. Google Analytics 4 (GA4) is the latest iteration of Google’s…

6-minute read
How to Prepare for the Final Universal Analytics Sunset

How to Prepare for the Final Universal Analytics Sunset

Most everyone in the digital analytics industry has heard about the Universal Analytics (UA) sunset for Google Analytics (GA) properties. The first round of…

4-minute read
Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Harnessing AI & Predictive Analytics for the 2023 Holiday Season

Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….

7-minute read

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