The State of Digital Analytics During a Pandemic Survey | InfoTrust

The State of Digital Analytics During a Pandemic Survey | InfoTrust

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

3-minute read
Native Google Analytics 360 Advertising Integrations and Their Benefits

Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

9-minute read
InfoTrust Extends No-Layoffs Pledge Through Oct. 1

InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

3-minute read
How to Create First-Party Audiences in Campaign Manager

How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

5-minute read
SessionCam + Google Optimize Integration | A/B Testing to Improve UX

SessionCam + Google Optimize Integration | A/B Testing to Improve UX

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

5-minute read
Furloughed or Laid Off? Your InfoTrust Analytics Friends Can Help

Furloughed or Laid Off? Your InfoTrust Analytics Friends Can Help

As a human-to-human company, InfoTrust wants to be here for you as you move through any career transition. COVID-19 has thrown a lot of…

4-minute read
How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

How the Web Analytics Community Can Contribute During the COVID-19 Pandemic

As the world continues to push through the global pandemic, many professionals are struggling to keep their organizations alive and their employees on the…

4-minute read
Analytics Upskilling Resources for 2020

Analytics Upskilling Resources for 2020

During these unprecedented times, we are faced with extra stress and a flood of information. It’s easy to go to the “dark side” of…

4-minute read
InfoTrust Expands International Presence with New Toronto Office

InfoTrust Expands International Presence with New Toronto Office

In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a 3-year outlook that included company, community, and organizational culture goals.  Here is an…

2-minute read
Lessons Learned Hosting the First-Ever Virtual InfoTrust Week

Lessons Learned Hosting the First-Ever Virtual InfoTrust Week

Since 2017, “InfoTrust Week” has been an annual tradition at our company. Each year, our team members from across the globe travel to Cincinnati…

6-minute read
5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

4-minute read
How the COVID-19 Pandemic is Affecting CPG Search Trends

How the COVID-19 Pandemic is Affecting CPG Search Trends

As the world has come to what feels like a standstill due to the coronavirus (COVID-19) outbreak, many businesses are seeing below-average purchasing behaviors….

6-minute read

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