HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

10-minute read
Google Analytics 4 Automigration Essentials

Google Analytics 4 Automigration Essentials

Introduction: Universal Analytics 360 Sunset Ladies and gentlemen, marketers, and data enthusiasts, the digital world is evolving faster than a cheetah on caffeine, and…

5-minute read
Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics and Google Analytics 4: A Comparison

Universal Analytics (UA) is an earlier version of analytics and supports web measurement. It is built for a generation of online measurement that was…

5-minute read
Navigating Conversions and Channel Paths in Google Analytics 4

Navigating Conversions and Channel Paths in Google Analytics 4

The shift from Universal Analytics to Google Analytics 4 (GA4) has brought a range of new capabilities and insights for marketers and analysts. Among…

3-minute read
California Delete Act: A Quick Guide for Marketers and Advertisers

California Delete Act: A Quick Guide for Marketers and Advertisers

The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…

6-minute read
Understanding Google Analytics 4 Account Architecture for Beginners

Understanding Google Analytics 4 Account Architecture for Beginners

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident data-driven decisions. We believe in making a positive change in…

3-minute read
Why CMOs Should Care about Server-Side Tag Management

Why CMOs Should Care about Server-Side Tag Management

Being a CMO in today’s shifting MarTech landscape is not a relaxed position. Technology is changing more often than the weather, and maintaining the…

6-minute read
Catch InfoTrust On-Stage, at the Quanties, or Giving Back at the 2023 DAA OneConference

Catch InfoTrust On-Stage, at the Quanties, or Giving Back at the 2023 DAA OneConference

InfoTrust is thrilled to be recognized as finalists in two categories at the upcoming 2023 Digital Analytics Association (DAA) Quanties Awards! InfoTrust was listed…

3-minute read
Innovation and Inclusion: Insights from Black Tech Week

Innovation and Inclusion: Insights from Black Tech Week

This summer, I attended Black Tech Week in Cincinnati, Ohio presented by Lightship Capital. The mission is to bring together people from many different…

4-minute read
A Day of Compassion: My Heartwarming Visit to the Missionaries of the Poor Orphanage

A Day of Compassion: My Heartwarming Visit to the Missionaries of the Poor Orphanage

August 24, 2023—I knew this day was not going to be an ordinary day. However, even with that awareness, I was not prepared for…

5-minute read
So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

So You’re Switching from Google Optimize to Optimizely : 6 Key Things to Know

Well, we’ve had a good run but our time with Google Optimize is coming to an end. By now you’ve probably heard that Google…

10-minute read
InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust Earns Gold-Level Partnership with Optimizely in Recognition of Growing Expertise

InfoTrust is thrilled to announce it has been certified as a Gold Partner of Optimizely, the leading digital experience platform (DXP) provider. To achieve…

3-minute read

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