InfoTrust Articles

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

What to Expect From Your Employer When You are Expecting

You receive the great news, you are going to have a baby! You are excited and thrilled and are celebrating with your family. Then….the…

Integrating Google Doubleclick Bid Manager with GA360: Part 1

Google 360 + DoubleClick Campaign Manager: Part 1

Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness

May 25: Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

Webinars: Becoming Data-Driven with DoubleClick by Google

Analyze.ly Now Has eCommerce Data Upload Capability

In an era when on-the-go consumers use multiple devices to look for, learn about and ultimately buy a product either online or in a…

Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

Google Analytics NowSyncs with CRMs to Obtain Accurate Subscription Data

Getting accurate first-time subscription revenue data via Google Analytics has been easy. But getting accurate data about subsequent revenue related to subscriptions has been…

Results from Real-Time in Google Analytics: Easier to See + Display

Users of the Real-Time feature of Google Analytics now can see – and share — their results more easily. As you may know, Real-Time…