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Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…
Was there a time when you were looking at a Traffic Source report in Google Analytics and found out that there is specific traffic…
Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…
Working at InfoTrust is by far one of the best career decisions I have ever made in my life. I have joined the team…
Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….
“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…
Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…
Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…
Jay Abraham is an American business executive, conference speaker, and author. He is known for his work in developing strategies for direct-response marketing in…
If you are a small or medium-sized business, chances are you have thought about running an AdWords campaign. Getting started with this strategy can…
“Never stop learning”. I heard those words from my parents so many times that it became a part of my DNA. That is why…
It’s hard to believe that about this time a week ago I was having lunch with a brand new bunch of people from all…
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