Enquirer Media Names InfoTrust a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2023 Award

Enquirer Media Names InfoTrust a Winner of the Greater Cincinnati and Northern Kentucky Top Workplaces 2023 Award

InfoTrust has been awarded a Top Workplaces 2023 honor by Enquirer Media Top Workplaces. The list is based solely on employee feedback gathered through…

3-minute read
InfoTrust Foundation Donates to AI Algorithm Project and Saves Its First Life

InfoTrust Foundation Donates to AI Algorithm Project and Saves Its First Life

In a time where the digital analytics space is constantly evolving and changing, it’s a gem to belong to a tech company that continues…

4-minute read
Google BigQuery Pricing Changes: What You Need to Know

Google BigQuery Pricing Changes: What You Need to Know

Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…

3-minute read
Harnessing the Power of Project Management at InfoTrust

Harnessing the Power of Project Management at InfoTrust

Today, let’s shine a spotlight on the extraordinary benefits that project management brings to InfoTrust as an organization. Get ready to discover how this…

3-minute read
What Is Web3 (in Layman’s Terms)?

What Is Web3 (in Layman’s Terms)?

Amidst the crypto scams, media hype, and legitimate technical breakthroughs lies something the internet is calling web3. A fairly new term—meant to signify this…

9-minute read
5 Best Practices for Configuring Data Streams in Google Analytics 4

5 Best Practices for Configuring Data Streams in Google Analytics 4

In the rapidly evolving digital landscape, understanding and effectively utilizing data has become crucial for businesses to thrive. Google Analytics 4 (GA4) offers a…

3-minute read
Moving from Universal Analytics Settings Variables to Google Analytics 4 Configuration Tags in Google Tag Manager: Overview and Benefits

Moving from Universal Analytics Settings Variables to Google Analytics 4 Configuration Tags in Google Tag Manager: Overview and Benefits

You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…

3-minute read
Web 3.0 vs. web3: Are They Different?

Web 3.0 vs. web3: Are They Different?

What is this “web3” everyone is talking about? If you have found yourself asking this question, you probably didn’t get a really clear definition….

10-minute read
Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Completing the Measurement Puzzle: A Closer Look at Google Analytics 4 and Quantum Metrics

Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…

4-minute read
Connecting the Dots: Analytics as the Bridge between Marketing and Finance | Showing the Value of Marketing to the Business

Connecting the Dots: Analytics as the Bridge between Marketing and Finance | Showing the Value of Marketing to the Business

TL;DR A marketing and analytics measurement plan is a key—and often overlooked—framework that marketers use to connect the value of marketing activities to business…

7-minute read
InfoTrust Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023

InfoTrust Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2023

InfoTrust has been named to Inc. Magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue and prominently featured on Inc.com, the list is…

3-minute read
The Side Effects of Creating or Modifying Events in Google Analytics 4 UI

The Side Effects of Creating or Modifying Events in Google Analytics 4 UI

This article reviews things you should consider before creating or modifying events. Be sure to check out the best practices section at the end…

4-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.