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Who is this for?

Key digital analytics and marketing stakeholders at consumer packaged goods (CPG), fast-moving consumer goods (FMCG), and multi-brand organizations; this event is not designed for agencies.

What will I learn?

CPG and multi-brand organizations all experience similar analytics challenges, with many companies falling in the “nascent” bucket of the Analytics Maturity Framework. This prevents them from maximizing the value and impact of their digital marketing campaigns. 

This summit will bring together the brightest minds from the top CPG and FMCG organizations in the world. Together we’ll network, share best practices, and learn how to advance such companies along the Analytics Maturity Framework

Why InfoTrust?

As a leader in the CPG, FMCG, and multi-brand space (with partnerships at Nestlé, P&G, Coca-Cola, Mars, L’Oréal, Estée Lauder, and GSK), our team understands that there is much education required to push CPG advertisers to the multi-moment stage of the Analytics Maturity Framework. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external CPG partners).

Summit Presenters Include

Paul Limbrey
Keynote: Paul Limbrey
Managing Dir., Global Data & Tech GCAS
Google
Kesone CPG summit
Kesone Phimmasone
VP, Online Analytics
Estée Lauder Companies
Bridget McIlveen
Chief Privacy Officer
Estée Lauder Companies
Kent Oldham
Kent Oldham
Head of Customer Data Governance
InfoTrust
Laurie Kyser
Laurie Kyser
Senior GMP Partner Manager
Google
Arif CPG summit
Arif Esmail
Digital & DTC eCommerce
Nestlé Health Science
Krys Jones
Personalization at Scale Lead
Nestlé
Chris Vaughan
Head of CPG & Multi-Brand Analytics
InfoTrust

Win a Peloton!

You read that right. By registering, you will automatically be entered into a drawing to win an original Peloton Bike purchased by InfoTrust (valued at $2,245; does not include membership fee or accessories). To qualify to win, you:

  • Must attend the entire Summit on Oct. 8 (noon to 4 p.m. ET)
  • Must work in marketing, analytics, customer data governance, or a closely-related field at a CPG, FMCG, or multi-brand organization
  • Must reside in the USA, UK, Germany, and parts of Canada (due to Peloton’s shipping restrictions)
  • Must not be employed by an agency

Receive a Free Book

Given global circumstances, we understand that attention and focus are very challenging for people both personally and professionally. We want to provide multiple breaks and a fun event to encourage participation. In addition, everyone who attends the entire 4 hours virtually will receive a free paperback copy of InfoTrust’s new analytics book (Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform).

Time (EDT)Agenda ItemsPresenter(s)
12 p.m.
Welcome and Summit KickoffBrad Prenger, VP of Partnerships, InfoTrust
Chris Vaughan, Head of CPG & Multi-Brand Analytics, InfoTrust
12:05 p.m.
Keynote Fireside Chat
Paul Limbrey, Managing Dir., Global Data & Tech GCAS
Michael Loban, Chief Growth Officer, InfoTrust
12:55 p.m.
Break
1 p.m.
Consumer Data GovernanceKesone Phimmasone, VP of Analytics, Estée Lauder Companies
Bridget McIlveen, Chief Privacy Officer, Estée Lauder Companies
1:30 p.m.Break (With optional Q&A)
1:45 p.m.Using Insights to Maximize Media Performance and PersonalizationArif Esmail, Director of Digital & DTC eCommerce, Nestlé Health Science
Krys Jones, Personalization at Scale Lead, Nestlé
Chris Vaughan, Head of CPG & Multi-Brand Analytics, InfoTrust
2:15 p.m.Break
2:20 p.m.App + Web PlaybookLaurie Kyser, Senior GMP Partner Manager, Google
2:40 p.m.Break
2:45 p.m.
Hot Topic Sessions (everyone attends two 30 min sessions)
- Attribution Successes & Struggles
- Customer Data Governance
Chris Vaughan, Head of CPG & Multi-Brand Analytics, InfoTrust
Kent Oldham, Head of Customer Data Governance, InfoTrust
3:45 p.m.
Wrap-Up PresentationBrad Prenger, VP of Partnerships, InfoTrust
Chris Vaughan, Head of CPG & Multi-Brand Analytics, InfoTrust

Interested? Let Us Know

  • By filling out the form below, you are notifying InfoTrust that you'd like to attend the summit. This is an exclusive event for CPG, FMCG, and multi-brand organization employees only; once your submission is reviewed and accepted, someone from our team will reach out with final details. This is a free event for CPG, FMCG, and multi-brand employees, but please note that space is limited.

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