Who is this for?
Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations; this virtual event is not designed for agencies.
What will I learn?
CPG organizations all experience similar analytics challenges, with many companies falling in the “nascent” bucket of the Analytics Maturity Framework. This prevents them from maximizing the value and impact of their digital marketing campaigns.
This summit will bring together the brightest minds from the top CPG and FMCG organizations in the world. Together (online!) we’ll network, share best practices, and learn how to advance such companies along the Analytics Maturity Framework.
As a leader in the CPG, FMCG, and multi-brand space (with partnerships at Nestlé, P&G, Coca-Cola, Mars, L’Oréal, Estée Lauder, and GSK), our team understands that there is much education required to push CPG advertisers to the multi-moment stage of the Analytics Maturity Framework. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external CPG partners).