Who is this for?
Key digital analytics and marketing stakeholders at consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) organizations.
What will I learn?
Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During this Summit, we will focus on MarTech durability, Google Analytics 4 and how it affects your organization, how data governance and consumer privacy laws will impact CPG digital marketing, and more.
This summit will bring together the brightest minds from the top CPG and FMCG organizations in the world. Together (online!) we’ll network, share best practices, and learn how to approach the marketing landscape with a durable approach and mindset.
As a leader in the CPG and multi-brand space (with partnerships at Nestlé, General Mills, AbbVie, Eli Lilly, P&G, L’Oréal, Estée Lauder, and GSK), our team understands that there is much education required to push advertisers to the multi-moment stage of the analytics maturity framework in a lasting way, given the seachange we’re witnessing in the industry. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external partners).