Webinar: Preparing for the 2021 Holiday Season with Predictive Analytics
Lead Data Science Specialist, InfoTrust
Discovery Advanced Analyst
Preparing for the holiday season as a retailer doesn’t happen overnight. This time of year is crucial for many organizations and marketing teams are under significant pressure to show the value of their campaigns and their impact on the business.
For our most sophisticated partners, peak season planning is ultra-focused on driving the best return on advertising spend (ROAS) for their campaigns. Instead of a one-size fits all approach, we work with them to launch a comprehensive portfolio of strategies that are tailored to multiple segments of their customer base and provide the flexibility to adjust in real-time. In this session, we’ll cover a variety of strategies that you can use to increase the ROAS of your campaigns this holiday season, including:
- Predictive audiences
- Custom bidding
- Ads Data Hub
- Attribution modeling
We hope you’ll join us for this session on October 7 at 1 p.m. ET. Please bring your questions about predictive analytics and how you can be ready for the holiday retail season.