Web Analytics Wednesday Chicago: Leverage Google Analytics E-Commerce Reports to Optimize Customer Experience
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Dan Vivaldelli
Lead Analytics Consultant, InfoTrust
Join us the day before Valentines Day to share in the love of enhanced e-commerce reporting in Google Analytics. Unfamiliar with what that is? Well, have no fear—we will show you some of Google’s most advanced e-commerce and product reporting along with how to use these reports to optimize your customer experience and marketing campaigns. The event will be followed by a round of open topic Q&A on Google Analytics and, of course, a happy hour!
Web Analytics Wednesday is a community and series of events with the goal of bringing analytics professionals together to network and share challenges and solutions within the digital analytics industry. The hope is to create awareness of strategies, trends and tools in analytics, as well as to bring the analytics community together for discussion. WAW is a networking and knowledge-sharing event; it is not intended for sales pitches or solicitation.