Web Analytics Wednesday Chicago: Women in Digital

Panelist Info

Kim Brown - VP of Marketing at GE Digital: Kim is a digital and growth executive, nationally-renowned speaker, author and consultant, and founder of Centrally Human and Chicago Women in Big Data. She has a background with companies such as GE, Acxiom, Hyatt and American Family Insurance. With experience across multiple industries, Kim has managed more than $1 billion in digital assets and has lead international digital teams to high levels of success. Her upcoming book is titled “Centrally Human: Harness the Soul of Your Brand for the Future of Your Company”.

Marina Schubow - Senior Director Marketing Analytics at BMC Software: Marina is a strong business leader driving organizational transformation utilizing analytics & insights to understand our customer's buying journey and activate on learnings to orchestrate relevant experiences and ultimately measure impact on Marketing-sourced and influenced pipeline. She is a thought leader, team builder, critical thinker, problem solver, strong project manager and dedicated leader with 20+ years’ experience in reporting, advanced analytics and marketing database design supporting integrated sales and marketing activities.

Sanchita Gandhi - Senior Manager at Digital Channel Analytics at HSBC: Sanchita loves the art and science of data story telling!

Ragi Ravi - Director of Strategic Pricing & Marketing Analytics at Swanson Health Products: Ragi is an Analytics & Pricing leader responsible for driving profitability through effective pricing and marketing program optimization. Over 13 years of demonstrated success in market research/ analytics/ pricing & promotional strategies. Experience building and leading a group of 20+ people in areas of predictive analytics , profitability management and advanced analytics.

Melanie Bowles: Melanie has been in the digital space for over seven years working on both the agency side and client side. She has been involved with the development of digital and optimization strategies for both SMBs and fortune 500 companies. Specializing in digital transformation, Melanie has been a catalyst for helping businesses increase traffic, improve customer experience and increase conversions and revenue. Melanie Bowles is currently a Lead Analytics Consultant at Infotrust where she partners with executives to define analytics strategy, analyze data and evaluate the business impact of digital experiences. Melanie holds a BS in Hospitality Management from The Ohio State University.

Moderator Info

Stacey Shiring: Stacey is a results-oriented leader with deep experience in Customer Success for SMBs and Fortune 500 clients. Her expertise in fine tuning systems for NPS, client connects and customer journey produces raving fans and increases customer retention. Stacey Shiring is currently the Client Success Manager at Infotrust where she works directly with C-suite stakeholders to align their milestone and take them from assess, adoption, to raving fan. Stacey holds a BS in Interior Design from the University of Cincinnati's DAAP program.

You are invited to join the most innovative minds within the digital industry as InfoTrust and 1871 present "Women in Digital". Our panelists will share their personal experiences, challenges, successes, and tips for career advancement.

Web Analytics Wednesday (WAW) is a community and series of events with the goal of bringing analytics professionals together to network and share challenges and solutions within the digital analytics industry. Our hope is that we create awareness of strategies, trends and tools in analytics as well as bringing the analytics community together for discussion. WAW is a networking and knowledge sharing event, not intended for sales pitches or solicitation. WAW has successfully taken place in InfoTrust’s Cincinnati and Dubai offices for years now, and we are very excited to bring the event to Chicago!