Web Analytics Wednesday: Split Testing

Want to learn what split testing is all about? Join Optimization Specialist, Founder and CEO at Corvus CRO, Matt Beischel, to learn all you need to know. Beischel is a multi-discipline designer and optimizer that works in the fields of experience optimization, split testing, intent marketing, and web data tracking. He has a passion for creating efficiency and growth via knowledge sharing, process automation, and information organizations and strives to provide appealing, friction-less user experience to drive his work. He runs hundreds of split tests yearly and applies the intelligence he has gained from those tests to develop testing plans which dramatically lift website conversion.

Split testing (AKA A/B testing, bucket testing, multivariate testing, etc.) is the process of presenting two variations of user experience (ie. a web page, app UI, email campaign, etc.) and comparing the performance metrics of those variations when they are presented to users. Beischel provides a simple example to give a basic understanding of what the event will entail. Here’s his example: the call-to-action button on the landing page for a marketing campaign says "Sign up Now", but you wonder if changing it to "Start Your Free trial!" may generate more sign-ups. You can set up a split test so that half of the people coming to the page see version A (Sign up Now) and the other half see version B (Start Your Free Trial!) and track how many sign-ups each version receives over a period of time. Whichever version gets more sign-ups is the "winner" and can now be implemented. Anything that users see or interact with can be tested and optimized. So what are you waiting for? Join us for food, drinks and a whole lot of data! Registration is free, so don’t miss it!

5:00pm - 5:30pm Networking (food and drinks provided by InfoTrust)

5:30pm - 6:00pm Presentation

6:00 - End Q&A