[Webinar] Google Cloud for Marketers: An Overview with Case Studies
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Pam Castricone
Lead Data Science Specialist, InfoTrust
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Tyler Blatt
Analytics Engineer, InfoTrust
Lead Data Science Specialist, InfoTrust
Analytics Engineer, InfoTrust
The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture and retroactive performance analysis drove the old paradigm, today’s marketer uses data-backed customer insights, performance-led strategy, and proactive, thoughtful targeting.
This new approach brings a whole new set of challenges. For example, continuously cheaper storage contributes to the exponential data explosion, but gathering that data in one place to analyze it remains a challenge. Some complicating factors include:
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This webinar addresses these factors and helps you understand how to create a workflow that you can use with your own data.
Join InfoTrust’s Pam Castricone and Tyler Blatt on June 25 at 1 PM EDT to learn more.
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