Webinar: OTT Analytics and Reporting Best Practices for Media Companies
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Andy Gibson
Head of Vertical, News & Media, InfoTrust
As viewership continues to shift away from traditional cable or satellite providers, the challenge of accurately collecting user behavior data across over-the-top media services (OTT) becomes increasingly present. Digital analytics and marketing professionals at media organizations who provide content for streaming via OTT apps—such as Netflix, Prime Video, Hallmark Channel Everywhere, Funimation, etc.—are tasked with creating complex tracking solutions that often result in very siloed data.
Join us on May 14 for this one-hour, interactive webinar on OTT reporting best practices. InfoTrust Head of News & Media Andy Gibson will describe ways your organization can break down barriers between data sources and provide an accurate, comprehensive view of OTT analytics.
Please bring your questions to this session, as there will be time for Q&A. We hope to see you on at 2 p.m. ET on May 14.