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About the summit
Meet. Learn. Connect.
Join InfoTrust and Google for an in-person Durability Summit on June 13, 2023, in New York City. This half-day event at Google’s Chelsea Market offices will feature digital analytics and privacy thought leaders from InfoTrust, Google, and some of the world’s most recognizable brands. Join us as we discuss (and in some cases, wrestle with) some of the most pressing challenges facing marketers today which include data storytelling, compliance perspective, server-side GTM, and more.
Reserve Your Seat
Event Agenda
1:00PM – 1:40PM
Welcome + Keynote
"Data Storytelling As An Art"
Mona Chalabi, Data Journalist, Writer and Illustrator, The Guardian
1:40PM – 5:00PM
Core Sessions
"Privacy Focused Measurement with GA4"
Jimmy Love, Industry Team Lead, InfoTrust
"Case Study: Aggregate Data Modeling for Measurement and Value-Based Bidding"
Wynne LaBounta, Marketing Science Lead, Google
"Respecting Consumer Privacy: Keys for a Compliant Data Strategy"
Jo Ann Davaris, Chief Privacy Officer, Booking Holdings
Brigette Guyer, Data Protection Officer & Director Data Governance and Privacy Management, The Wendy’s Company
Lucas Long, Head of Global Privacy Strategy, Tag Inspector
"Taking Control of Your Data with Server-Side GTM"
Tyler Blatt, Manager of Emerging Solution Strategy, InfoTrust
"Getting More from Less: Strategies to Optimize Platform Utility in a Cookieless World"
Lisa Tanzosh, Ads Privacy Specialist, Google
Michael Loban, Chief Growth Officer, InfoTrust
"Lessons from the Enterprise: Privacy-Centric Measurement and Activation"
Shimi Neuwirth, Director of BI & Analytics, Adorama
Mariam Giorgadze, Product Manager, Martech & CRM, Tory Burch
Moderated by InfoTrust
5:00PM – 6:00PM
Happy Hour
Drinks, snacks, and friendly chats at Google Chelsea Market.
Featured Speaker
Mona Chalabi
Data Journalist, Writer, and Illustrator
In her illustrations, animations, and articles for the Guardian and publications like Fivethirtyeight and The New York Times, she explores data sets from the timely (affirmative action, voting trends, disability rights) to the oeat (popular dog names in New York City) to the eye-opening (how many Americans eat pizza for breakfast). She’s on a mission to make sure as many people as possible can find and question the data they need to make informed decisions about their lives. In her lectures she shares the tools you need to navigate a world filled with data and how to better understand all the numbers from the noise. Chalabi recently named to Fortune’s 40 Under 40 in Media & Entertainment.
Meet The Presenters
Stephen Yap
Managing Director of Media Technology Platforms, Google
Lisa Tanzosh
Ads Privacy Specialist, Google
Wynne LaBounta
Marketing Science Lead, Google
Jo Ann Davaris
Chief Privacy Officer, Booking Holdings
Brigette Guyer
Mariam Giorgadze
Product Manager, Martech & CRM, Tory Burch
Shimi Neuwirth
Director of BI + Analytics, Adorama
Lucas Long
Head of Global Privacy Strategy, Tag Inspector
Michael Loban
Chief Growth Officer, InfoTrust
Tyler Blatt
Manager of Emerging Solution Strategy, InfoTrust
Jimmy Love
Healthcare & Fitness Industry Team Lead, InfoTrust
Dom Villarreal
Account Associate, InfoTrust
Past Attendees Include
Travel Guide
We know registering only takes a New York minute, but showing you around the city can take a little more time. Not sure where to start? Don’t worry, we have a travel guide just for you!
Bathtub Gin
Hidden within Stone Street Coffee Shop, Bathtub Gin is a 1920’s speakeasy covered in authentic experiences and the opportunity to step into a different era! The night is always young with live entertainment, glamorous dishes and cocktails, and an energy that is unlike any other.
Joyce Theatre
The Joyce is a theater for dancers by dancers. Since opening their doors in 1982, thousands of dancers have found a home at the Joyce. Flamenco Vivo Carlota Santana is playing the week of our event!
Chelsea Market
Whether you’re looking for art, architecture, or food, Chelsea Market has been a city favorite for years. The market features a myriad of merchants and vendors that have something for everybody. Be sure to take a bite of New York’s most notable tacos at Los Tacos N° 1!
Art Bar
Considered a “West Village staple for over 30 years”, the Art Bar is the place where tourists and locals become one. Raise a glass to unique canvases and conversations with new friends!
High Line Park
A rails-to-trails park with free views! The High Line Park dedicates a space for New Yorkers to roam, photograph, and appreciate the mini wonders of the city. Dip your toes in the Diller-Von Furstenberg sundeck, pause at 14th street for the High Line Channel, or face the tree tops at Flyover!
