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For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…
By now, you’ve likely heard Google Chrome will be removing the ability to use third-party cookies in 2022. Safari and Firefox have already removed…
Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…
InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4)….
If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….
Having a strong analytics platform is critical to enhance and maintain an online presence for your business. However, it’s not just about having a…
Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…
When it comes to engineering, titles are a-plenty. Software engineer, data engineer, backend software engineer … the list goes on and on. Choosing the…
As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…
As an analyst at InfoTrust, a partner once asked for help building customer profiles using data from Google Analytics. They needed help with defining…
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