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The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…
It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…
The COVID-19 pandemic has drastically affected the way consumers purchase products. Using BigQuery, InfoTrust took a dive into this major coffee brand client’s consumer…
With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…
Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…
Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…
With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….
Choosing the correct cloud provider can be difficult. Typically when a company is evaluating one of the major cloud platforms, they come to the…
Digital Maturity Self-Assessment The frameworks we provide in Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform are key to your transformation. To…
In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…
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