3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

6-minute read
2 Ways Your Marketing Team Should Be Utilizing Google Cloud

2 Ways Your Marketing Team Should Be Utilizing Google Cloud

Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields have…

Google Cloud for Marketing Workshop

Google Cloud for Marketing Workshop

InFOTRUST PReSENTS THE Google Cloud for Marketing Workshop THIS EVENT HAS BEEN POSTPONED. NEW DATE TBD. Buy Tickets Now Cloud workshop, you say? Google…

3 Tips for Tagging App + Web Events

3 Tips for Tagging App + Web Events

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

6-minute read
Get Started with Web Analytics | 3 Tips from InfoTrust

Get Started with Web Analytics | 3 Tips from InfoTrust

As consumer buying habits and product/service research continue to move online, the need to develop and maintain a strong digital strategy is a must….

5-minute read
App + Web 101: An Intro to Google Analytics’ Newest Properties

App + Web 101: An Intro to Google Analytics’ Newest Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

10-minute read
Get to Know All the Products in the Google Marketing Platform

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

9-minute read
Advanced Functionalities and Integrations for Retail Companies with Google’s Enterprise Stack​

Advanced Functionalities and Integrations for Retail Companies with Google’s Enterprise Stack​

https://www.youtube.com/watch?v=8CTx8RRSMuc Fill out the form to download the slides! In the increasingly-competitive world of retail and eCommerce, understanding your customers is paramount. At InfoTrust,…

Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

Advanced Functionalities and Integrations for CPG Companies with Google’s Enterprise Stack​

https://www.youtube.com/watch?v=WNF7ZG52-5s Fill out the form to download the slides!  Major CPG companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs…

How Google Analytics 360 Can Help Your (CPG, Retail/eCommerce/News & Media) Organization Reach Customer More Efficiently

How Google Analytics 360 Can Help Your (CPG, Retail/eCommerce/News & Media) Organization Reach Customer More Efficiently

Join InfoTrust ON SEPTember 24 FOR OUR Google Analytics 360 Industry Webinar Series Showcasing Advanced Functionalities and Integrations with Google’s Enterprise Stack Register Now…

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

15-minute read
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