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AI is an often-mentioned term in the realms of digital analytics and marketing. It’s widely acknowledged that AI is reshaping marketing by harnessing the…
As Google Analytics 4 (GA4) users continue to build out reporting and analytics assets, leveraging the correct product is key to ensuring success. There…
Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…
Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…
In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…
Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…
Intro One of the key steps in an organization’s journey to greater digital analytics maturity is connecting its Google Analytics (GA) to BigQuery (BQ)….
Intro For many marketers, their first exposure to Google BigQuery (BQ) is through the integration with Google Analytics (GA). In addition to providing ownership…
Intro One of the key benefits of Google Analytics 4 (GA4) and Google Analytics 360 (GA360) is the integration between Google Analytics (GA) and…
As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…
With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…
One of the largest healthcare systems in the Midwest reached out for help in creating advanced, automated reporting dashboards for their internal teams. The…
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