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Search Ads 360 (SA360): Your Replacement for Marin Software With Marin Software shutting down, Search Ads 360 (SA360), part of the Google Marketing Platform, is…
A client recently asked me, ‘Why is Google Analytics 4 (GA4) important? What is its value?’ This question—and its answer—are often oversimplified. When you…
This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…
Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…
If you are a healthcare organization operating in the United States, you are likely aware of the significant increase in the focus on the…
Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…
Google Cloud Specialization Marketing Analytics When multiple siloed systems and platforms are used to collect marketing data, marketers often struggle to create a holistic…
Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
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