Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…
Huge thank you to everyone that came out this week to kick-off the new year of Web Analytics Wednesdays! InfoTrust’s Data Science team, Pam…
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There has to be a better way of querying through your analytics data, combining it with external databases to search for average cost of…
Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…
Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…
Search Ads 360 (SA360): Your Replacement for Marin Software With Marin Software shutting down, Search Ads 360 (SA360), part of the Google Marketing Platform, is…
Is Your Search Campaign Management at Risk? Marin Software recently announced plans to dissolve and liquidate the company, leaving many advertisers searching for a…
As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…
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