BigQuery
Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read
It’s a WAW Recap: The BigQuery Basics

It’s a WAW Recap: The BigQuery Basics

Huge thank you to everyone that came out this week to kick-off the new year of Web Analytics Wednesdays! InfoTrust’s Data Science team, Pam…

2-minute read
BigQuery Basics

BigQuery Basics

[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]In this webinar on Big Query…

BigQuery Integration with Google Analytics: Google Analytics Summit 2013

BigQuery Integration with Google Analytics: Google Analytics Summit 2013

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Now is the Time to Save Time with BigQuery!

Now is the Time to Save Time with BigQuery!

There has to be a better way of querying through your analytics data, combining it with external databases to search for average cost of…

2-minute read
BigQuery Integration with GA – GA Summit 2013

BigQuery Integration with GA – GA Summit 2013

Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…

2-minute read
Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…

4-minute read
Marin Software Replacement

Marin Software Replacement

Search Ads 360 (SA360): Your Replacement for Marin Software With Marin Software shutting down, Search Ads 360 (SA360),
part of the Google Marketing Platform, is…

[Webinar] Replacing Marin Software with Search Ads 360: What You Need to Know

[Webinar] Replacing Marin Software with Search Ads 360: What You Need to Know

Is Your Search Campaign Management at Risk? Marin Software recently announced plans to dissolve and liquidate the company, leaving many advertisers searching for a…

Is the Agency Model Dead in the Age of AI?

Is the Agency Model Dead in the Age of AI?

As AI revolutionizes digital marketing, the traditional media agency model faces an existential threat. AI-driven tools now allow advertisers to automate media buying, optimize…

5-minute read

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