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Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
Advanced Analytics Implementation and Integration Use of advanced digital analytics begins with a solid implementation and robust integrations. Trust our team to construct a…
Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….
Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…
In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…
If you’re reading this article, you may be about to begin or are currently thinking about conducting an audit and implementation of your website(s)…
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
![[iOS 14.5 UPDATE] Will the Apple iOS 14 Update Impact Advertising?](https://infotrust.com/wp-content/uploads/2021/02/How-Will-the-Apple-iOS-14-Update-Impact-Advertising.png)
[Editor’s note: This article was originally published on February 11, 2021 and updated on April 26, 2021 to reflect changes introduced by iOS 14.5.]…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
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