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Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
During these unprecedented times, we are faced with extra stress and a flood of information. It’s easy to go to the “dark side” of…
Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…
How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…
Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…
Data Governance Data governance covers much more than technology and tag auditing. It is a system of tools and processes for establishing end-to-end ownership…
I love board games… and RPG games… any type of game, really. So when Stadia.com by Google was teased, I was really jazzed up….
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
Privacy Policy Introduction InfoTrust, LLC, (“Company” or “We”) respects your privacy and is committed to protecting it through our compliance with this policy. This…
Phil Harvey is chief technology officer and a founding member of DataShaka, a London (UK) based data technology start-up, offering a new kind of…
Stéphane Hamel is everything from a keynote speaker to a freelance consultant, and is known as an industry expert on digital analytics. In fact, Stéphane…
Michael Beasley is a User Experience Architect at ITHAKA and Author of Practical Web Analytics for User Experience, which teaches its readers how to use web…
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