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These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….
Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….
Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…
It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….
Nowadays, everybody has a blog. For those of us in the digital marketing and/or analytics realm, keeping up with the latest (and greatest) blogs…
In preparation for our upcoming seminar and webinar on Tracking eCommerce Success with Google Analytics, I decided to conduct some research on top Commerce…
In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…
Tag Management is not something that you would have heard 5-6 years ago. Today, however, it is the subject of many strategic discussions. In…
There are so many social media sites that you should follow to be the most well-rounded and well-informed digital marketing professional. Here is a…
When the going gets tough, the tough work harder. Since it is clear that the country is in recession, the job of any marketeer…
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