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Search Results for: BigQuery – Page 8

What Happened to Views and Filters in Google Analytics 4?

What Happened to Views and Filters in Google Analytics 4?

For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…

10-minute read
Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…

6-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
Comparing Five Google Analytics Alternatives for Europe

Comparing Five Google Analytics Alternatives for Europe

EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…

7-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read
Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

Mobile App Analytics: Why It’s a Must for the Health & Fitness Industry

It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…

7-minute read
How to Find Pages, Events, and Channel Information in Google Analytics 4

How to Find Pages, Events, and Channel Information in Google Analytics 4

So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…

6-minute read
Prepare for the Trek with Your Google Analytics 4 Roadmap

Prepare for the Trek with Your Google Analytics 4 Roadmap

Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…

7-minute read
Google Analytics 4 Reporting: Troubleshooting Potential Errors

Google Analytics 4 Reporting: Troubleshooting Potential Errors

How Do I Troubleshoot Potential Errors? Google Analytics 4 (GA4) has made numerous improvements over time. However, with any new tool and releases, we’re…

3-minute read
Beauty Retailer Activates Durable First-Party Data Strategy Using Customer Lifetime Value Modeling

Beauty Retailer Activates Durable First-Party Data Strategy Using Customer Lifetime Value Modeling

InfoTrust’s client is a global leader in skin care, make-up and fragrance products. The company’s products are sold in high-end retail stores globally, providing…

Analytics 360 (GA4 Version) vs. Adobe Analytics: Differences, Improvements, and Privacy Compliance

Analytics 360 (GA4 Version) vs. Adobe Analytics: Differences, Improvements, and Privacy Compliance

Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…

8-minute read
Durability Summit 2022: Prep for Privacy-Centric Marketing

Durability Summit 2022: Prep for Privacy-Centric Marketing

The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…

14-minute read
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