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InfoTrust’s client is a global leader in skin care, make-up and fragrance products. The company’s products are sold in high-end retail stores globally, providing…
Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
PetIQ® provides convenient and affordable pet health, wellness products, and veterinary services to pets and their families. The company is redefining pet health by…
It’s true: there are many ways to extract data from Google Analytics (Universal Analytics) into other platforms to create ad-hoc analysis, dashboards, data science…
You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…
Important Update as of October 27, 2022 Google announced that Universal Analytics 360, the enterprise platform, will have the sunset date extended from October…
Product recommendation systems have become a pillar of e-commerce strategy and for good reason: Amazon boasts that 35 percent of products purchased come from…
Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
What should your fitness organization do today to set themselves up for a more digital future? Collecting accurate data is a challenge, ensuring it’s…
For many of our B2C clients at InfoTrust, the holiday season can make or break their performance for the year. For this reason, it…
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