Digital Analytics Trainings

InfoTrust is a digital analytics consulting and technology company. We are Google Analytics 360 Authorized Resellers and certified partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. We are also DoubleClick Certified Marketing Partners. This combination of certifications and deep experience in digital analytics – from strategy and implementation to validation and optimization – positions us as a trusted global educator.

A Brief Overview of InfoTrust's

Training Programs

With hundreds of training programs held annually, both worldwide and across industries, we have developed a modular digital analytics training program that's designed to meet the needs of a wide-range of organizations.

  • Prior to the training, InfoTrust will hold a discovery call with customers to tune the course to their needs.
  • Modules can be presented over weekly or monthly sessions - digital or on-site - for global teams, with all trainings recorded and privately shared online.
  • There is no limit to the number of virtual attendees; in-person trainings are limited only by venue size.
  • Following each module, there are a number of workshops and office hour sessions, depending on client needs.
Contact InfoTrust for Digital Analytics Trainings

Contact Us to Get Started

Training Modules for

Analytics + Marketing

Business and Marketing Analytics Training

Business + Marketing Overview

  • The ABCs of Google Analytics
  • Conversion & Overview of Enhanced E-Commerce Reporting
  • Basic Standard Reporting
  • On-the-Fly Segmentation
  • Event Tracking & Behavior
  • Report/Dashboard Building Workshop
Analytics Report Training

Applying Analytics Reports

  • Data/Reports for Everyday Business Needs and Decisions
  • Exercises and Use of Common Reports:
    • Audience Reports + Acquisition Reports
    • Behavior Reports + Conversion Reports
  • Event Tracking & Behavior
  • Advanced Custom Reports, Tables & Funnels
Advanced Analytics Training

Advanced Analytics

  • A/B Testing Integration with Google Analytics and/ or Google Optimize
  • Attribution Modeling & Multi-Channel Funnel Reports
  • Using Google Spreadsheets + Google Analytics API
  • Solving Marketing Challenges with Analytics
Training Modules for


Analytics and eCommerce Training

Google Analytics 360 + eCommerce

  • Google Analytics 360 Enhanced Ecommerce Reports
  • Checkout Funnel: How, Where and Why You Lose Sales
  • Understanding Product Performance & Popularity
  • User ID View & Reporting Functionality
  • Custom Alerts & Intelligence Events
Advanced Customization Training

Advanced Customization

  • Google Analytics Integration with AdWords and Google Search Console
  • Deep Dive: Doubleclick and Google Analytics 360 capabilities
  • Adding Data from Facebook, Bing and Other Marketing Platforms
  • Automated Reporting and Dashboard Building with Data Studio

Ready to Schedule Your Training?