Digital Analytics Trainings

InfoTrust is a digital analytics consulting and technology company. We are Google Marketing Platform partners and are certified in: Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio, and Google Marketing Platform advertising products (previously known as the DoubleClick Suite). This combination of certifications and deep experience in digital analytics – from strategy and implementation to validation and optimization – positions us as a trusted global educator.

A Brief Overview of InfoTrust's

Training Programs

With hundreds of training programs held annually, both worldwide and across industries, we have developed a modular digital analytics training program that's designed to meet the needs of a wide-range of organizations.

  • Prior to the training, InfoTrust will hold a discovery call with customers to tune the course to their needs.
  • Modules can be presented over weekly or monthly sessions - digital or on-site - for global teams, with all trainings recorded and privately shared online.
  • There is no limit to the number of virtual attendees; in-person trainings are limited only by venue size.
  • Following each module, there are a number of workshops and office hour sessions, depending on client needs.
Contact InfoTrust for Digital Analytics Trainings

Contact Us to Get Started

Training Modules for

Analytics + Marketing

Business and Marketing Analytics Training

Business + Marketing Overview

  • The ABCs of Google Analytics
  • Conversion & Overview of Enhanced E-Commerce Reporting
  • Basic Standard Reporting
  • On-the-Fly Segmentation
  • Event Tracking & Behavior
  • Report/Dashboard Building Workshop
Analytics Report Training

Applying Analytics Reports

  • Data/Reports for Everyday Business Needs and Decisions
  • Exercises and Use of Common Reports:
    • Audience Reports + Acquisition Reports
    • Behavior Reports + Conversion Reports
  • Event Tracking & Behavior
  • Advanced Custom Reports, Tables & Funnels
Advanced Analytics Training

Advanced Analytics

  • A/B Testing Integration with Google Analytics and/ or Google Optimize
  • Attribution Modeling & Multi-Channel Funnel Reports
  • Using Google Spreadsheets + Google Analytics API
  • Solving Marketing Challenges with Analytics
Training Modules for


Analytics and eCommerce Training

Google Analytics 360 + eCommerce

  • Google Analytics 360 Enhanced Ecommerce Reports
  • Checkout Funnel: How, Where and Why You Lose Sales
  • Understanding Product Performance & Popularity
  • User ID View & Reporting Functionality
  • Custom Alerts & Intelligence Events
Advanced Customization Training

Advanced Customization

  • Google Analytics Integration with Google Ads and Google Search Console
  • Deep Dive: Google Marketing Platform integration capabilities
  • Adding Data from Facebook, Bing and Other Marketing Platforms
  • Automated Reporting and Dashboard Building with Data Studio

Ready to Schedule Your Training?