Digital Analytics Trainings
InfoTrust is a digital analytics consulting and technology company. We are Google Analytics 360 Authorized Resellers and certified partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. We are also DoubleClick Certified Marketing Partners. This combination of certifications and deep experience in digital analytics – from strategy and implementation to validation and optimization – positions us as a trusted global educator.
A Brief Overview of InfoTrust's
Training Programs
With hundreds of training programs held annually, both worldwide and across industries, we have developed a modular digital analytics training program that's designed to meet the needs of a wide-range of organizations.
- Prior to the training, InfoTrust will hold a discovery call with customers to tune the course to their needs.
- Modules can be presented over weekly or monthly sessions - digital or on-site - for global teams, with all trainings recorded and privately shared online.
- There is no limit to the number of virtual attendees; in-person trainings are limited only by venue size.
- Following each module, there are a number of workshops and office hour sessions, depending on client needs.
Contact Us to Get Started
Business + Marketing Overview
- The ABCs of Google Analytics
- Conversion & Overview of Enhanced E-Commerce Reporting
- Basic Standard Reporting
- On-the-Fly Segmentation
- Event Tracking & Behavior
- Report/Dashboard Building Workshop
Applying Analytics Reports
- Data/Reports for Everyday Business Needs and Decisions
- Exercises and Use of Common Reports:
- Audience Reports + Acquisition Reports
- Behavior Reports + Conversion Reports
- Event Tracking & Behavior
- Advanced Custom Reports, Tables & Funnels
Advanced Analytics
- A/B Testing Integration with Google Analytics and/ or Google Optimize
- Attribution Modeling & Multi-Channel Funnel Reports
- Using Google Spreadsheets + Google Analytics API
- Solving Marketing Challenges with Analytics
Google Analytics 360 + eCommerce
- Google Analytics 360 Enhanced Ecommerce Reports
- Checkout Funnel: How, Where and Why You Lose Sales
- Understanding Product Performance & Popularity
- User ID View & Reporting Functionality
- Custom Alerts & Intelligence Events
Advanced Customization
- Google Analytics Integration with AdWords and Google Search Console
- Deep Dive: Doubleclick and Google Analytics 360 capabilities
- Adding Data from Facebook, Bing and Other Marketing Platforms
- Automated Reporting and Dashboard Building with Data Studio