InfoTrust In the News

Recent News Clippings

Better Data Quality Equals Higher Marketing ROI

Are Your Data Analytics Making You Smarter Or Overconfident?

The goal of any analytics solution is not to track customers - it is to understand the needs of our customers and deepen our relationships with them.
Read more on Forbes »

The ROI of Data Quality in Your Digital Advertising

The ROI of Data Quality in Your Digital Advertising

A 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company.
Read more on AdWeek »

Your Data Accessibility Problem is Costing You $65 Million

Your Data Accessibility Problem is Costing You $65 Million

While 78% of marketers believe that data-driven marketing is a strategic part of their organization, 70% believe they have poor or inconsistent data.
Read more on CIO »

Other Features

Subscription Analytics: Every Business Metric You Must Know To Be Successful
Read more on Forbes »

See which top execs took home our 2018 C-Suite Awards
Read more on Cincinnati Business Courier »

How Using Data Analytics Will Help You Get Your Next Job Promotion
Read more on Forbes »

Better Data Quality Equals Higher Marketing ROI
Read more on Forbes »

Alexa, how deeply can you embed yourself in our lives?
Read more on WCPO »

Give to Grow: Ad Age’s 2017 Best Places to Work List Features EO Member–Owned InfoTrust
Read more on the EO blog »

For This Scaleup, Fast Growth Is an Exciting Opportunity to Give Back
Read more on Huffington Post »

What's Your Company's Why?
Read more on »

72 CEOs on How to Increase Your Entrepreneur Quotient (in 140 Characters)
Read more on Inc. »

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Leadership Team

Alex Yastrebenetsky
Michael Lohan
Alex Yastrebenetsky

CEO, Alex Yastrebenetsky (SAY yas-trebenet-sky), has spent his entire professional career making complex systems work with each other. Now that InfoTrust has grown to become one of the leading analytics companies in the world, Alex’s most important challenge is to figure out how to make the most complex “systems” work – people, and how to attract, retain and inspire the best people in the industry.

Michael Loban

Analytics expert Michael Loban (SAY LO-ben) is CMO of InfoTrust, a Cincinnati-based marketing technology company. Michael’s specialties include web analytics, conversion optimization and Google Analytics. As CMO he leads and coordinates sales and marketing functions and strategy, monitors and analyzes sales and marketing activities against goals and builds relationships.