Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…
Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…
AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…
All Google Analytics 4 (GA4) property owners can now enable data export to BigQuery and start to utilize the raw event data collected on…
Advancements in AI in 2023 have made it possible for brands to unlock many benefits, from greater efficiencies to deeper insights to media optimization….
Author’s Note It has been some time that I have worked on the Display & Video 360 (DV360) platform and its functionalities. The product…
Executive Summary With the advancement of technology and tools that we use for data tracking and measurement, we are highly empowered to perform advanced…
Google has recently announced some changes to its BigQuery pricing model that will impact how businesses and individuals use the platform. While storage pricing…
What is this “web3” everyone is talking about? If you have found yourself asking this question, you probably didn’t get a really clear definition….
Executive Summary With the rise of mobile web browsing and its associated tracking challenges and consistently mounting privacy concerns, the death of third-party cookies…
In this article, we will articulate the differences between Snowflake and BigQuery. The goal is not to say which platform is better, but rather…
With the launch of Google Analytics 4 (GA4) and the sunsetting of Universal Analytics, we have been working closely with our partners to ensure…
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