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3 Queries to Get Started with GA4 in BigQuery

3 Queries to Get Started with GA4 in BigQuery

As Google Analytics rolls out GA4, many companies are exploring how the analytics data will appear in BigQuery. BigQuery offers the ability to write…

10-minute read
Marketing Mix Models in a Post-Third-Party Data World

Marketing Mix Models in a Post-Third-Party Data World

With the recent changes in privacy regulations, web browsers, and consumer expectations, multi-touch attribution models based on cookies will not be as feasible or…

9-minute read
10 Questions from Companies Considering GCP for Marketing

10 Questions from Companies Considering GCP for Marketing

For companies that use Google Marketing Platform (GMP), the integrations with Google Cloud Platform (GCP) offer ample opportunities to further refine and optimize their…

9-minute read
5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

6-minute read
What is a Data Clean Room?

What is a Data Clean Room?

“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…

5-minute read
Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Evaluate Your Machine Learning Model for Audience-Building with Precision and Recall

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read
Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

5-minute read
5 Tactics for Travel, Hospitality Marketers during Difficult Times

5 Tactics for Travel, Hospitality Marketers during Difficult Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

5-minute read
Data Concepts and How They Apply to BigQuery

Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
What Is BigQuery and Why Is It Such a Hot Topic?

What Is BigQuery and Why Is It Such a Hot Topic?

BigQuery appears to be the hot buzzword in many enterprise-level marketing, analytics, and consumer insights circles right now. What’s not readily apparent to many…

5-minute read
InfoTrust Introduces New Real Time Prediction Dashboard

InfoTrust Introduces New Real Time Prediction Dashboard

While Google Analytics 360 provides extensive reporting of historical website engagement and e-commerce activity, it lacks the ability to tell us what will happen…

2-minute read
Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

Webinar Wrap-Up: Back to Basics: Customer Lifetime Value

What an amazing webinar by two leaders in the marketing and analytics industry! In this webinar, we ran through the basics of using Customer Lifetime…

2-minute read

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