2022 Durability Summit Agenda - InfoTrust

The Agenda

Time	Session	Presenter(s)
12:00 p.m.	Welcome and Summit Kickoff: Setting the Stage	Lucas Long, Privacy Specialist, Tag Inspector Pete Crofut, Director of Partnerships, InfoTrust
12:10 p.m.	Keynote: Winning Customers' Hearts with a Privacy-Centric Strategy	Kevin Hartman, Chief Analytics Evangelist, Google Michael Loban, Chief Growth Officer, InfoTrust
12:55 p.m.	Pillar #1 Intro: Respecting the Privacy of Users	Lucas Long, Privacy Specialist, Tag Inspector
1:00 p.m.	Data Compliance: The Central Engine	Cassidy Sehgal-Kolbet, Senior Vice President, L'Oréal Lucas Long, Privacy Specialist, Tag Inspector
1:30 p.m.	Break
1:40 p.m.	Pillar #2 Intro: First Party Ownership of First-Party Data	Lucas Long, Privacy Specialist, Tag Inspector
1:45 p.m.	From Client-Side to Server-Side Data Distribution with sGTM	Adam Fer, Global Product Lead, Google Tyler Blatt, Lead Analytics Engineer, InfoTrust
2:15 p.m.	Pillar #2 Interlude: First-Party Ownership of First-Party Data (continued)	Lucas Long, Privacy Specialist, Tag Inspector
2:20 p.m.	GA4 is a Critical Place to Begin your 1st Party Data Strategy: A Crawl Walk Run Approach to Getting Started	Courtney Fenstermaker, Direct-to-Consumer Industry Team Lead, InfoTrust Brad Prenger, VP of Partnerships, InfoTrust
2:45 p.m.	Break
2:50 p.m.	Pillar #3 Intro: Decisions from Insights & Understanding	Lucas Long, Privacy Specialist, Tag Inspector
2:55 p.m.	Privacy-Safe Measurement	Lisa Tanzosh, Ads Privacy Specialist, Google Pete Crofut, Director of Partnerships, InfoTrust
3:20 p.m.	Final Intro: Privacy-Centric Transformation	Lucas Long, Privacy Specialist, Tag Inspector
3:25 p.m.	Transforming Your Organization to Win	Lucas Long, Privacy Specialist, Tag Inspector Jon Euerle, Measurement Product Manager, Enterprise Digital Capabilities, General Mills
3:50 p.m.	Summary and Wrap-Up	Lucas Long, Privacy Specialist, Tag Inspector
4:00 p.m.	Happy Hour