Consumer Packaged Goods Analytics

Analytics and Data Governance for CPG Brands

Major CPG companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs while also facing intensified cost pressure due to retailer consolidation and the rise of hard discounters. To compete—and better yet, grow⁠—multi-brand CPG organizations need to ensure their digital analytics and data governance strategies are well-established and up to date.

What We Do for CPG Organizations

Some of Our CPG and Multi-Brand Clients

Read Our Case Study With P&G

See how InfoTrust completed a highly complex measurement architecture and tag management system with advanced version tracking, development, and troubleshooting capabilities for a global multi-brand CPG company.