Major CPG companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs while also facing intensified cost pressure due to retailer consolidation and the rise of hard discounters. To compete—and better yet, grow—multi-brand CPG organizations need to ensure their digital analytics and data governance strategies are well-established and up to date.
See how InfoTrust completed a highly complex measurement architecture and tag management system with advanced version tracking, development, and troubleshooting capabilities for a global multi-brand CPG company.
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