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Firebase Tools & Features: Cloud Messaging

Firebase Tools & Features: Cloud Messaging

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc,…

InfoTrust Selected as a Best Employer in Ohio for Fourth Consecutive Year

InfoTrust Selected as a Best Employer in Ohio for Fourth Consecutive Year

InfoTrust was recently named as one of the 2022 Best Employers in Ohio, the fourth year in a row. The annual list of the…

The Future of State Consumer Privacy Bills

The Future of State Consumer Privacy Bills

In an age where technology and data are ubiquitous, it is more important than ever to protect the information of individuals. Personal data can…

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Universal Analytics vs. Google Analytics 4 Implementation: How Do They Compare? (And Why You’ll Love an Automated Dashboard That Tells You)

Many organizations, large and small, are beginning to transition from Universal Analytics (UA) to Google Analytics 4 (GA4) for their reporting. Similar to any…

Breaking the Millennial Norm: 10 Years at InfoTrust

Breaking the Millennial Norm: 10 Years at InfoTrust

We’ve all heard the data on millennials job hopping: one in five have changed jobs within the past year, and three in five are…

Leaving Your Comfort Zone: Why I Joined InfoTrust

Leaving Your Comfort Zone: Why I Joined InfoTrust

July 14, 2021 was the day my never-ending smiley face started after receiving an email titled, “Offer Letter and Upcoming Start! Woohoo!” I only…

Google Analytics and GDPR: Mitigating Risk With GA4

Google Analytics and GDPR: Mitigating Risk With GA4

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

5 Things to Know about Google Analytics 4 Enterprise Pricing

5 Things to Know about Google Analytics 4 Enterprise Pricing

So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…

Creating Goals in Google Analytics 4: What’s New?

Creating Goals in Google Analytics 4: What’s New?

Google Analytics, which is arguably one of the most important and widely used web and app analytics tools, saw the release of its latest…

Privacy-Centric Google Analytics 4: Consent and Opt-Out Configuration

Privacy-Centric Google Analytics 4: Consent and Opt-Out Configuration

Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…

The (Il)legality of Google Analytics: Italy’s Recent Response

The (Il)legality of Google Analytics: Italy’s Recent Response

**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….

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