Get Crawl, Walk, Run in Kindle Book or Paperback Versions Today
Coming Soon: <em>Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization, </em>InfoTrust’s Newest Book

Coming Soon: Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization, InfoTrust’s Newest Book

InfoTrust is thrilled to announce the upcoming publication of its newest book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization in January 2023.  As…

4-minute read
The Latest on the UK Data Reform Bill

The Latest on the UK Data Reform Bill

On June 17, 2022 a press release from the United Kingdom (UK) Government’s Department for Digital, Culture, Media & Sport (DCMS) and The Rt…

7-minute read
Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Ohio Personal Privacy Act: What Marketers and Advertisers Need to Know

Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…

10-minute read
Patchwork Privacy: U.S. State Legislation Roundup

Patchwork Privacy: U.S. State Legislation Roundup

Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…

16-minute read
Comparing Five Google Analytics Alternatives for Europe

Comparing Five Google Analytics Alternatives for Europe

EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…

7-minute read
InfoTrust Named to 2022’s National Best and Brightest Companies to Work For List

InfoTrust Named to 2022’s National Best and Brightest Companies to Work For List

The National Association for Business Resources has released their fall 2022 Best and Brightest Companies To Work For in the Nation—and InfoTrust is once…

4-minute read
Setting Up Goals in Google Analytics 4

Setting Up Goals in Google Analytics 4

Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…

4-minute read
Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 Filters: The Good, the Bad, and the Unpleasant

Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….

5-minute read
The Latest on the EU – US Data Sharing Agreement

The Latest on the EU – US Data Sharing Agreement

On October 7, the White House announced an “Executive Order: On Enhancing Safeguards For United States (US) Signals Intelligence Activities.” President Biden did this…

8-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Behavior Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

6-minute read
Why InfoTrust’s Talent Acquisition Team Can’t Stop Raving about InHerSight

Why InfoTrust’s Talent Acquisition Team Can’t Stop Raving about InHerSight

What Is InHerSight? InHerSight is a website that partners with organizations like ours to hire, retain, and support working women. It provides future employees…

4-minute read
What You Need to Know about Google Analytics 4 Account Structure

What You Need to Know about Google Analytics 4 Account Structure

Google Analytics is the most powerful and effective tool for tracking and analyzing your website traffic. It is also the most popular: roughly 55…

7-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.