Multi-brand & consumer packaged goods organizations face a unique challenge in developing a digital analytics strategy – deploying their analytics and marketing technology at…
[The following is adapted from Crawl, Walk, Run: Advancing Analytics Maturity Google Platform.] Not long ago, the area of consumer privacy looked more like…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
With the Oct. 14 announcement of Google Analytics 4, it’s time to understand how user-centric analytics can help your organization progress it’s digital maturity….
As part of our “Give to Grow” mentality at InfoTrust, the team created InfoTrust Foundation in 2018 with an aim to maximize our impact…
We are in the last few days of summer, which for retailers means that the holidays are right around the corner. In this unprecedented…
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
The experienced digital analytics consulting team at InfoTrust is proud to share that Industry Team Lead Mai AlOwaish was recently published in Applied Marketing…
At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…
You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
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