InfoTrust Articles

Google Analytics Templates and Shortcuts for Holiday Campaign Reporting

[Editor’s note: This article is part of our Black Friday series. For a look back on our Black Friday 2019 content, begin here.] With…

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Last week, Deloitte honored the experienced digital analytics consulting, data governance, and technology team at InfoTrust among the 500 fast-growing North American companies in…

The Most Useful Google Analytics Reports and Dashboards for Black Friday

With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…

Migrating Tag Inspector from Python 2 to Python 3

Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

In-Housing in Your Organization’s Future? Start with This Conversation

It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…

Lead Analytics Consultant Mai AlOwaish Honored with DAA President’s Award

At InfoTrust, our team works not only to grow our business and community, but also to further the digital analytics industry as a whole….

Join InfoTrust on the Journey Towards Organizational Maturity in Supporting Equality in Tech

One of the pivotal moments of my career as an entrepreneur was hearing Jeff Hoffman share his legacy as a founder of Priceline.com, uBid.com,…

InfoTrust Named One of Cincinnati’s Best Places to Work

For the seventh time in the analytics consulting and technology company’s history, InfoTrust has been named among Cincinnati’s Best Places to Work by the…

Fortune Names InfoTrust Among 50 Best Small Workplaces

The entire analytics consulting and technology team at InfoTrust is thrilled to announce that we have been named one of the 50 Best Small…