Donate Now to Purchase Masks for Medical Professionals

Donate Now to Purchase Masks for Medical Professionals

One of the top priorities of the InfoTrust Foundation [a registered 501(c)(3)] is supporting the communities in which our team members live and work. Over…

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

5 Analytics and Reporting Tactics for CPG Companies in Times of Crisis

As we’ve seen over the last few weeks, when a major crisis occurs, it can have a significant negative impact on many industries. For…

Working Remote? Beware of Data Visualization Risks

Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

5 Analytics Tactics the Travel and Hospitality Industries Can Implement in Challenging Times

In recent weeks, as health concerns are creating an impact on many aspects of our daily lives, a number of businesses and industries are…

Common Causes of Digital Analytics Discrepancies

Common Causes of Digital Analytics Discrepancies

A common frustration among marketers and digital analysts when using multiple analytics platforms is the existence of data discrepancies. Due to these inconsistencies, it…

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

Solution for Serverless Python Web Hosting on AWS

Solution for Serverless Python Web Hosting on AWS

A common challenge developers face when working on a project is application hosting.  I’ve found serverless solutions to be appealing for many reasons (scalability,…

InfoTrust Expands Ohio Presence with New Columbus Office

InfoTrust Expands Ohio Presence with New Columbus Office

In 2017, the InfoTrust team compiled its first-ever “Vivid Vision,” a 3-year outlook that included company, community, and organizational culture goals.  Here is an…

3 Digital Analytics Trends for Retailers to Watch in 2020

3 Digital Analytics Trends for Retailers to Watch in 2020

“How’d they know I wanted this? How did I not know I wanted this?!” These are the questions I ask while clicking “Buy Now”…

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

5 Digital Analytics Trends for Media and Publishers to Watch in 2020

Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…

Act Now: Python 2 Series to Be Retired By April 2020

Act Now: Python 2 Series to Be Retired By April 2020

Although Jan. 1, 2020, was the official date of Python 2’s retirement, the last major version is actually set for April 2020. After that…

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