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How Does Google Data Studio Compare to Looker?

How Does Google Data Studio Compare to Looker?

Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers

InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane

Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more…

Google Cloud Platform Certifications Overview

Google Cloud Platform Certifications Overview

Google Cloud Platform (GCP) certifications are an excellent way for engineers to showcase their expertise in utilizing Google Cloud technology. But how do the…

InfoTrust’s Alex Yastrebenetsky Selected as EY Entrepreneur Of The Year Finalist

InfoTrust’s Alex Yastrebenetsky Selected as EY Entrepreneur Of The Year Finalist

InfoTrust CEO and co-founder Alex Yastrebenetsky was named a finalist for the Ernst & Young Entrepreneur Of The Year 2021 East Central Award on…

What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape?

What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape?

Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…

What are the Differences Between a GA4 Configuration Tag and a Settings Variable?

What are the Differences Between a GA4 Configuration Tag and a Settings Variable?

Universal Analytics (UA) was released in 2012. Nearly a decade later, Google launched the most significant analytics platform upgrade in that span with the…

5 Valuable Lessons We Learned from Martha McSally

5 Valuable Lessons We Learned from Martha McSally

It’s not often that you have the chance to sit down with a retired Air Force Colonel, a U.S. Senator, an inspirational author, and…

7 Reasons You Should Be an Engineer at InfoTrust

7 Reasons You Should Be an Engineer at InfoTrust

Considering an engineering role at InfoTrust? We’ve got a list of reasons why applying will be the best decision ever.  1. You’ll never be…

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape

Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…

5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…

Understanding the Ins and Outs of Looker: An Introduction to the Platform

Understanding the Ins and Outs of Looker: An Introduction to the Platform

If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….

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