Overcoming Google Analytics Reporting and Dashboarding Challenges with BigQuery

Overcoming Google Analytics Reporting and Dashboarding Challenges with BigQuery

Organizations today generate more data than ever before—yet many remain constrained by the limitations of standard Google Analytics (GA) reporting. When it comes to…

4-minute read
Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Ignite vs. Marketing Analytics Jumpstart: Simplifying Data Modeling for Modern Marketers

Today’s marketers face the unenviable challenge of reconciling two critical needs: The ability to gain actionable insights from first-party data, and The need for…

4-minute read
InfoTrust and Osano Form Strategic Partnership to Advance Privacy-Centric Marketing Solutions

InfoTrust and Osano Form Strategic Partnership to Advance Privacy-Centric Marketing Solutions

CINCINNATI, OH – InfoTrust, a global leader in privacy-centric digital analytics and data governance, is proud to announce a strategic partnership with Osano, a leading…

2-minute read
Value of Audience Activation with BigQuery, Vertex AI, and Google Analytics

Value of Audience Activation with BigQuery, Vertex AI, and Google Analytics

One of the most powerful advantages of using BigQuery with Vertex AI is the ability to push highly segmented audiences—created from predictive models—directly into…

4-minute read
The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

The Need for Speed: Balancing Precision and Agility in Modeling Marketing Data

In today’s digital marketing landscape, the ability to quickly adapt to changing consumer behavior is paramount. Data-driven insights fuel effective campaigns, but how organizations…

4-minute read
Ignite Your Analytics: Deploy Data Models Before You Finish This Article

Ignite Your Analytics: Deploy Data Models Before You Finish This Article

Last week, we held our annual AdTech Unlocked conference at Google UK. It was designed as an interactive journey through the evolving world of…

3-minute read
Google Marketing Live 2025: Your Data is the AI Marketing Catalyst

Google Marketing Live 2025: Your Data is the AI Marketing Catalyst

Google Marketing Live 2025 has just wrapped, and the energy is electric. From agentic experiences to sophisticated measurement tools, GML showcased a remarkable leap…

3-minute read
Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Shopify + Google Analytics: The Complete Guide to Deploying a Scalable Data Foundation

Are you running a Shopify store or leveraging the Shopify checkout flow for your e-commerce site, but feeling like you’re navigating in the dark?…

9-minute read
InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust Expands Google Marketing Platform Reseller Offerings with Search Ads 360

InfoTrust is now certified to resell the complete Google Marketing Platform enterprise stack, solidifying its status as a full-stack GMP Sales Partner. CINCINNATI —…

2-minute read
Mastering BigQuery: Unlocking Deeper Insights with Google Analytics Data

Mastering BigQuery: Unlocking Deeper Insights with Google Analytics Data

Google Analytics (GA) provides valuable insights into user behavior, but its standard interface often presents limitations when you need to perform truly advanced analysis,…

9-minute read
How to Buy YouTube TV Ads in Display and Video 360

How to Buy YouTube TV Ads in Display and Video 360

At InfoTrust, we consistently get questions about buying ads on YouTube TV. It seems as if the world knows you can do it in…

8-minute read
Google’s About-Face on Third-Party Cookies: What It Means for Advertisers

Google’s About-Face on Third-Party Cookies: What It Means for Advertisers

Google’s prolonged journey towards phasing out third-party cookies in its Chrome browser took another significant turn. Recently, Anthony Chavez, VP of Google’s Privacy Sandbox,…

6-minute read
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