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Project Management and the InfoTrust Way

Project Management and the InfoTrust Way

Why project management? Why now? InfoTrust is an analytics consultancy and a Google-certified marketing and Cloud partner. So why would we need to venture…

InfoTrust Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

InfoTrust Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

InfoTrust has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and…

Google Analytics 4 Reporting: Locating Reports

Google Analytics 4 Reporting: Locating Reports

If you’re thinking the Google Analytics 4 (GA4) reporting interface has changed quite a bit, you are not alone. Upon initial login the interface…

Why Your Org Should Invest in a Data Engineering Partner

Why Your Org Should Invest in a Data Engineering Partner

As we write this article, millions of people are in the process of leaving their roles for new opportunities at different organizations with higher…

Google Analytics 4 Privacy Updates: What They Mean For Your Business

Google Analytics 4 Privacy Updates: What They Mean For Your Business

2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…

Robust Form Tracking in Google Tag Manager with Global JavaScript Variables

Robust Form Tracking in Google Tag Manager with Global JavaScript Variables

If you are new to working with Global JavaScript (JS) Variables inside of Google Tag Manager (GTM), you may want to refer to my…

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…

5 Benefits of Using Google Firebase

5 Benefits of Using Google Firebase

What Is Firebase? Firebase is Google’s Backend-as-a-Service (BAAS) solution for mobile app development. Originally, it was developed and launched in 2011 by Firebase Inc….

How a Science Degree in Kinesiology Applies to the Tech Space

How a Science Degree in Kinesiology Applies to the Tech Space

Growing up in a minority household, my parents always wanted me to be a doctor. I decided to pursue that option and I majored…

5 Core Differences between Universal Analytics and Google Analytics 4

5 Core Differences between Universal Analytics and Google Analytics 4

In March, Google announced that it will sunset Universal Analytics (UA) in 2023. This change means you need to start the transition to Google…

Why Data Scientists Make the Best Consultants, According to Advanced Analyst Shasnika DeMel

Why Data Scientists Make the Best Consultants, According to Advanced Analyst Shasnika DeMel

InfoTrust is a company that is filled with the most amazing people—and one of those people is Shasnika DeMel. DeMel is an advanced analyst,…

Back to Basics: Audit and Implementation

Back to Basics: Audit and Implementation

Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…

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