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Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

8-minute read
Budgeting for Privacy-Centric Marketing in 2023

Budgeting for Privacy-Centric Marketing in 2023

Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…

4-minute read
InfoTrust Announces New Partnership with RudderStack

InfoTrust Announces New Partnership with RudderStack

InfoTrust is pleased to announce its new partnership with RudderStack.  As the leading platform for building customer data stacks trusted by many of the…

3-minute read
Literary Leanings: InfoTrust, a Land of Lifetime Learners

Literary Leanings: InfoTrust, a Land of Lifetime Learners

Once upon a time when I was a child, I harbored grand ambitions of one day becoming a Great Writer. Oh, that’s right. Not…

6-minute read
GDPR Compliance & Google Analytics: The Danish DPA Weighs In

GDPR Compliance & Google Analytics: The Danish DPA Weighs In

The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…

10-minute read
How to Use Custom Bidding to Increase ROA during the Holidays

How to Use Custom Bidding to Increase ROA during the Holidays

The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…

5-minute read
How to Respect Consumers and Keep Them Coming Back

How to Respect Consumers and Keep Them Coming Back

You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…

6-minute read
InfoTrust Named a Cincinnati Best Place to Work Finalist Again!

InfoTrust Named a Cincinnati Best Place to Work Finalist Again!

It’s no secret that at InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well…

2-minute read
How to Use Predictive Audiences to Increase Return on Ad Spend

How to Use Predictive Audiences to Increase Return on Ad Spend

Predictive audience methods are a powerful tool for increasing ROA. By using predictive audience methods, you can target your marketing to the exact people…

4-minute read
InfoTrust Foundation Donates 200 Backpacks to Children Returning to School

InfoTrust Foundation Donates 200 Backpacks to Children Returning to School

One of InfoTrust’s core values is to “Contribute with Passion,” and InfoTrusters did just that across four offices (Cincinnati, Chicago, Dubai, and the Philippines)…

4-minute read
Week in the Life of a Software Engineer

Week in the Life of a Software Engineer

Hello there! I’m Zak, a recruiter here at InfoTrust. As a part of our series, “A Week in the Life,” where our recruiting team…

5-minute read
How to Prepare Your Analytics for a Prosperous Holiday Season

How to Prepare Your Analytics for a Prosperous Holiday Season

For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that…

8-minute read

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