The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…

2-minute read
AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

AI-Ready Data Pipelines: Reliable Data Is Trustworthy Data (Part 3)

This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…

4-minute read
Planning for Success: Harnessing Predictive Analytics and Machine Learning for the 2024 Holiday Season

Planning for Success: Harnessing Predictive Analytics and Machine Learning for the 2024 Holiday Season

The holiday season is a make-or-break period for many brands, underscoring the need for a comprehensive, sophisticated, and adaptable digital marketing strategy. With advancements…

8-minute read
From Intern to Impact: My Journey with InfoTrust

From Intern to Impact: My Journey with InfoTrust

Hi there! I’m Aditya Raj Singhal, a graduate student at the University of Cincinnati, currently pursuing my MS in Information Systems. As an international…

3-minute read
How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

How InfoTrust is the Best Friend and Reseller of Media Platforms to Agencies

Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…

5-minute read
Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read
Grow Your Media Accounts by Enabling Automation

Grow Your Media Accounts by Enabling Automation

As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…

4-minute read
My Transformative Experience at the Leadership for Professional Women of Color Conference

My Transformative Experience at the Leadership for Professional Women of Color Conference

Working in the corporate world, there are few instances when you walk into a room and know that everyone in that room sees you…

6-minute read
AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…

4-minute read
Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA): Top Things to Know

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA): Top Things to Know

Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) incorporates and makes mandatory provisions of the Canadian Standards Association’s Model Code for the Protection…

11-minute read
AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…

5-minute read
How to Hold Your Media Agencies Accountable (with AdTech DNA)

How to Hold Your Media Agencies Accountable (with AdTech DNA)

Media agencies play a critical role within any digital advertiser. They are accountable for configuring and running your global media campaigns and protecting your…

4-minute read

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