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6 Considerations for Server-Side Tagging in Google Tag Manager

6 Considerations for Server-Side Tagging in Google Tag Manager

One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…

What’s In a Name? Engineering Titles and Roles at InfoTrust Explained

What’s In a Name? Engineering Titles and Roles at InfoTrust Explained

When it comes to engineering, titles are a-plenty. Software engineer, data engineer, backend software engineer … the list goes on and on. Choosing the…

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?

Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…

Celebrating Pay It Forward Day 2021: InfoTrust Foundation Edition

Celebrating Pay It Forward Day 2021: InfoTrust Foundation Edition

Today is International Pay It Forward Day—a movement to unite people across the world who are all standing together for kindness.  The work carried…

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

Google Analytics 4 vs. Firebase vs. Firebase Analytics: What’s the Difference?

There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

FLoC to It –  How the Federated Learning of Cohorts Affects Privacy

FLoC to It – How the Federated Learning of Cohorts Affects Privacy

The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …

Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

It’s no secret that the sales industry has typically been dominated by men. We have door-to-door salesmen and car lots to thank for our…

Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

Why It’s an Awesome Time to Be an Account Executive at InfoTrust

Why It’s an Awesome Time to Be an Account Executive at InfoTrust

Recently, I interviewed a very strong candidate for a sales leadership position, and he shared that it’s important for him to see that his…

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

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