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Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…

2-minute read
Seeking: Sales Account Executives … Is That You?

Seeking: Sales Account Executives … Is That You?

Recently I met with a recruiting agency about our sales account executive roles and after explaining what we were looking for, they told me,…

5-minute read
A Guide to Page Value: The Undervalued Metric

A Guide to Page Value: The Undervalued Metric

Introduction Data is valuable, wouldn’t you agree? Whether it’s the revenue generated by your business or the number of leads you’ve generated, every slice…

5-minute read
3 Major Happenings in the World of Privacy for 2023

3 Major Happenings in the World of Privacy for 2023

First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…

8-minute read
Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Why Do Organizations Need Google Cloud Platform (BigQuery) If Snowflake Is Their Primary Data Warehouse?

Executive Summary There is no doubt that virtual data warehousing (the “cloud”) is becoming increasingly important and is the future of how enterprises use…

10-minute read
InfoTrust’s Newest Book Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization Now Available

InfoTrust’s Newest Book Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization Now Available

InfoTrust is thrilled to announce the publication of its newest book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization.  As marketing, analytics, legal, and…

4-minute read
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
What Happened to Views and Filters in Google Analytics 4?

What Happened to Views and Filters in Google Analytics 4?

For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…

10-minute read
Impact of Privacy Changes on Marketing: Personalized Advertising

Impact of Privacy Changes on Marketing: Personalized Advertising

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

6-minute read
Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…

6-minute read
The Journey from Academic Librarian to Digital Analytics Consultant

The Journey from Academic Librarian to Digital Analytics Consultant

Switching careers is hard. When you’re also moving to a new industry in a role that is totally different from anything you’ve ever done,…

4-minute read
Impact of Privacy Changes on Marketing: Retargeting

Impact of Privacy Changes on Marketing: Retargeting

Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…

5-minute read

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