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Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

Close a Deal at InfoTrust: Why Women Should Consider a Career in Tech Sales

It’s no secret that the sales industry has typically been dominated by men. We have door-to-door salesmen and car lots to thank for our…

Privacy Sandbox Overview

Privacy Sandbox Overview

Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…

Why It’s an Awesome Time to Be an Account Executive at InfoTrust

Why It’s an Awesome Time to Be an Account Executive at InfoTrust

Recently, I interviewed a very strong candidate for a sales leadership position, and he shared that it’s important for him to see that his…

4 Advantages of Server-Side Tagging in Google Tag Manager

4 Advantages of Server-Side Tagging in Google Tag Manager

Server-side tagging is a hot topic these days in the analytics world. For the uninitiated, server-side tagging allows users to move measurement tag instrumentation…

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

Side-by-Side Comparison of GDPR and CCPA—and Their Impacts

When it comes to digital privacy, everyone is talking about two sets of recent regulations: 2016’s General Data Protection Regulation (GDPR) and 2018’s California…

What the History of Privacy Regulations Reveals about Where We’re Headed

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

3 Ways Enterprises Use Google Cloud for Marketing in 2021

3 Ways Enterprises Use Google Cloud for Marketing in 2021

As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…

Google Consent Mode 101: Protecting User Rights & Business Needs

Google Consent Mode 101: Protecting User Rights & Business Needs

Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…

What the Automotive Industry can Learn from CPG Companies

What the Automotive Industry can Learn from CPG Companies

Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021.  But…

3 Practical Use Cases To Get You Started with Ads Data Hub

3 Practical Use Cases To Get You Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

What Advertisers Need to Know about Server-Side Analytics and Tagging

What Advertisers Need to Know about Server-Side Analytics and Tagging

Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns…

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

Turning Clients into Raving Fans: A Net Promoter Score Update from InfoTrust

At InfoTrust, we place the utmost importance on our client partnerships. At every level of our organization, we consistently try to find new ways…

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