China’s Personal Information Protection Law (PIPL): Top Things to Know

China’s Personal Information Protection Law (PIPL): Top Things to Know

China’s Personal Information Protection Law (PIPL) was passed in August 2021 at the 30th meeting of the Standing Committee of the 13th National People’s…

8-minute read
What Is Data Governance and Why Is It Important?

What Is Data Governance and Why Is It Important?

Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can lead to better…

33-minute read
InfOlympics: How InfoTrust Combines Fun with Fitness for Community Impact

InfOlympics: How InfoTrust Combines Fun with Fitness for Community Impact

At InfoTrust, our commitment to giving back is deeply embedded in our company culture. We organize four give-back events throughout the year, each designed…

4-minute read
Calculated Metrics in Google Analytics 4

Calculated Metrics in Google Analytics 4

Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…

4-minute read
How to Use UTM Parameters in Google Analytics 4

How to Use UTM Parameters in Google Analytics 4

One of the key questions we seek to answer when implementing web analytics measurement is “Where is my traffic coming from?” While Google Analytics…

4-minute read
Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Deciphering Your Data Supply Chain

Deciphering Your Data Supply Chain

I came across an article a while back: Seeing the Face of God in a Microchip Factory, which is a brilliant, fascinating read; here’s…

10-minute read
Choosing the Right Vendor: Why InfoTrust Does It Differently

Choosing the Right Vendor: Why InfoTrust Does It Differently

In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…

3-minute read
Navigating Google Analytics 360: Key Insights and Recommendations

Navigating Google Analytics 360: Key Insights and Recommendations

If you’re considering investing in Google Analytics 360 (GA360) but find yourself with questions about its features, purchase process, and benefits, you’re in the…

4-minute read
Finding the Light: Keys to Competitive Advantage in the Privacy-Centric Era

Finding the Light: Keys to Competitive Advantage in the Privacy-Centric Era

It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…

12-minute read
InfoTrust Expands Reseller Partnership within Google Marketing Platform: Now Offering Display and Video 360 and Campaign Manager 360

InfoTrust Expands Reseller Partnership within Google Marketing Platform: Now Offering Display and Video 360 and Campaign Manager 360

InfoTrust, a leading provider of privacy-centric marketing enablement and data privacy solutions, is thrilled to announce its recent certification as a reseller of Display…

4-minute read
The Future of Digital Web Analytics: Embracing Google Consent Mode

The Future of Digital Web Analytics: Embracing Google Consent Mode

Consent Mode is a component of a website or application’s data collection architecture which will “translate” the consent preference of a consumer, as indicated…

5-minute read
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