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You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

You’ve Got App Analytics Options: Firebase Analytics vs. Non-Google Platforms

Overview Mobile app analytics involves collecting user behavior data, understanding user behavior across the app, and taking action to drive retention, engagement, and conversion….

OCJ Kids: Connecting, Creating, and Cultivating Communities with Foster Care

OCJ Kids: Connecting, Creating, and Cultivating Communities with Foster Care

When Chief Growth Officer Michael Loban and Vice President of Client Success Stacey Shiring attended a Michael Bernoff Training in Scottsdale, Arizona, they were…

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

4 Advanced Analysis Use Cases to Make Your Organization More Data Driven

Step beyond what’s included in the analytics user interface (UI) and get started with some advanced analysis. While analytics UIs provide a lot of…

Empowering Entrepreneurs: InfoTrust Foundation Establishes New Program in the Philippines

Empowering Entrepreneurs: InfoTrust Foundation Establishes New Program in the Philippines

It’s no secret that 2020 was a challenging year for humanity. The global pandemic affected every aspect of life, including earning a living for…

Turbocharge Your Google Analytics Setup through the Power of Google APIs

Turbocharge Your Google Analytics Setup through the Power of Google APIs

Managing your organization’s Google Analytics (GA) setup is relatively easy through Google’s intuitively designed web application for GA. However, this is not quite the…

How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details

It’s great that Google Analytics (GA) allows us to track many of our different web platforms, but for a lot of businesses those aren’t…

World Relief Seattle Welcomes Refugees during Afghan Conflict

World Relief Seattle Welcomes Refugees during Afghan Conflict

While the conflict in Afghanistan may feel far away, the impact is being felt around the world. According to cnbc.com, more than 23,000 Afghan…

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

InfoTrust NPS Ranking Continues to Increase: October 2021 Update

According to fortune.com, “At least two-thirds of the Fortune 1000 use the Net Promoter Score, including most or all of the financial service companies,…

Learn the Language: Translating Your Events from GA4

Learn the Language: Translating Your Events from GA4

In our previous blog post, we laid out the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), with events now becoming the…

Server-Side Sans GTM: You’ve Got Options

Server-Side Sans GTM: You’ve Got Options

When Google releases a new product, there is always an inevitable amount of hype—and server-side GTM (Google Tag Manager) has been no exception. As…

Quintessential Italian Shop Solari Shines Bright Thanks to New Website

Quintessential Italian Shop Solari Shines Bright Thanks to New Website

In 2002, Terrie Viets had a vision: to bring a bit of Italy home to Cleveland by way of opening a business. But not…

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