Google Data Studio is a fairly prevalent tool for organizations using the Google marketing and analytics stack. Not only is Data Studio simple, free…
InfoTrust recently hosted a Durability Summit, focusing on one of the largest changes the industry has seen in decades: major shifts in the realm…
Recently, I worked for a large financial institution on the client side, leading a global enterprise-wide team that served 12 million customers and more…
Google Cloud Platform (GCP) certifications are an excellent way for engineers to showcase their expertise in utilizing Google Cloud technology. But how do the…
InfoTrust CEO and co-founder Alex Yastrebenetsky was named a finalist for the Ernst & Young Entrepreneur Of The Year 2021 East Central Award on…
Here at InfoTrust, we’ve been publishing a lot of content around the rapidly changing privacy landscape. Major transformations are underway, and they will have…
Universal Analytics (UA) was released in 2012. Nearly a decade later, Google launched the most significant analytics platform upgrade in that span with the…
It’s not often that you have the chance to sit down with a retired Air Force Colonel, a U.S. Senator, an inspirational author, and…
Considering an engineering role at InfoTrust? We’ve got a list of reasons why applying will be the best decision ever. 1. You’ll never be…
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
With the increase in U.S. data privacy laws and a cookieless world on the horizon, augmenting marketing strategies with first-party data is more important…
If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….
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