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Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…
A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…
The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…
This is part three in our AI-Ready Data Pipelines series. Read part one and part two here. Consent is not the only threat your…
The holiday season is a make-or-break period for many brands, underscoring the need for a comprehensive, sophisticated, and adaptable digital marketing strategy. With advancements…
Hi there! I’m Aditya Raj Singhal, a graduate student at the University of Cincinnati, currently pursuing my MS in Information Systems. As an international…
Agency life can be hard. There are a TON of variables and surprises bombarding you daily. Renewal wrenches are thrown. A key set of…
In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…
As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…
Working in the corporate world, there are few instances when you walk into a room and know that everyone in that room sees you…
This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…
Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) incorporates and makes mandatory provisions of the Canadian Standards Association’s Model Code for the Protection…
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