First-party data is the key to exceeding consumer expectations in today’s privacy-centric landscape. Our experts help from strategy through execution to make sure your data architecture is able to deliver.
Using our 6 Ps methodology, we partner with organizations to assess their purpose, people, platform, and processes that enable measurement and data to be a fundamental part of decision making, and ultimately if the current set-up is driving pace for marketing improvement and profit from all digital initiatives.
Our proprietary software, Tag Inspector, monitors your data collection 24/7. If any platform violates your data governance policy or if there’s a data collection outage, you’ll be alerted right away. This industry-leading tag governance platform gives you full visibility to the platforms loading and data collected across all of your digital properties.
Visit Tag InspectorWith any investment your organization makes, it’s important that your team has the ability to maximize its potential use. InfoTrust partners with organizations to achieve this through our weekly engagements to conduct any troubleshooting / configurations for Google Analytics 360 or other products in the Google Marketing Platform suite, share best-in-class practices and trends that we’re seeing in the industry, and help create any data visualizations via Google Data Studio.
10 Common Questions From Companies Considering Google Analytics 360
From analytics data sets like Google Analytics to data clean rooms like Ads Data Hub, the InfoTrust team is equipped to build and share audiences with your advertising platform. We’ll seek to understand your target customer, review your first-party data, and build customized audiences.
Developed by the InfoTrust engineering team, Tag Inspector allows marketers to audit and monitor all of a website’s tags. If you manage a large site or multi-brand enterprise, Tag Inspector’s comprehensive tag library and real user monitoring across any tag management system gives your organization unparalleled data quality and performance peace of mind.
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