First-party data is the key to exceeding consumer expectations in today’s privacy-centric landscape. Our experts help from strategy through execution to make sure your data architecture is able to deliver.
Using our 6 Ps methodology, we partner with organizations to assess their purpose, people, platform, and processes that enable measurement and data to be a fundamental part of decision making, and ultimately if the current set-up is driving pace for marketing improvement and profit from all digital initiatives.
With any investment your organization makes, it’s important that your team has the ability to maximize its potential use. InfoTrust partners with organizations to achieve this through our weekly engagements to conduct any troubleshooting / configurations for Google Analytics 360 or other products in the Google Marketing Platform suite, share best-in-class practices and trends that we’re seeing in the industry, and help create any data visualizations via Google Data Studio.
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