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Data Insights and Activation

The Actions You Take in Your Organization Are Only as Good as the Data You Have

Our in-house analysts put actionable data into the hands of your team. Or, if you’re in need of a deep analytical dive, our data science team can deliver data-backed action items specific to your business.

Data Insights and Activation

What We Offer

  • Machine Learning and Predictive Modeling
  • Dashboarding, Reporting, and Visualization
  • Advanced Analytics

Machine Learning and Predictive Modeling

Data Science

Leveraging unique skill sets in big data and statistics, our data science team can perform analysis in BigQuery, find ROI gems in the rough, and unravel even the trickiest of data requests.

Info Trust5 Key Benefits of Using BigQuery ML Clustering Info TrustEvaluate Your Machine Learning Model for Audience-Building with Precision and Recall Info Trust297% Increase in Conversions Using a Predictive Modeling Customer Retention Strategy Info TrustInfoTrust Introduces New Real Time Precision Dashboard Info TrustMarketing Mix Models in a Post-Third-Party Data World

Data Science Acceleration Packages

Our industry-specific acceleration packages help your marketing team get started with data science. We view these packages as a shortcut—we’ll provide some of our most popular models so that you can quickly put them into action and measure results.

Industry-specific Scalable Machine Learning Models

We offer a variety of proven solutions that can help your marketing team use their budgets more efficiently. Our models are designed for easy integration with your existing data and can help with challenges such as improving customer acquisition and retention, optimizing campaigns, and forecasting.

Customized Data Science Solutions

We create custom machine learning models that are specific to your business needs and data assets. We’ve helped our partners with a variety of bespoke solutions, including predicting specific customer behavior, modeling the customer’s journey, and forecasting offline conversions.

Dashboarding, Reporting, and Visualization

Dashboarding

Whether you need an executive overview on the health of the organization or to track a specific campaign, InfoTrust can build a dashboard and custom reports to display vital information in a simple, intuitive interface. Dashboards and custom reports can self-update on a daily basis, and emails can be sent automatically if certain changes occur, so you can act quickly and efficiently.

Info TrustGlobal Eyewear Leader Case Study: Custom Dashboards Info TrustTips for Building an Effective Analytics Dashboard Info Trust5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Reporting and Visualization

Business data can only communicate critical insights if it’s visualized correctly. Complex data and reports will only make sense if you use the right platform, techniques, and solutions. Our data visualization services are able to anticipate trends, track business goals, and compare business units and product performance.

Info TrustWill I Need to Rebuild My Reporting and Dashboards When Moving from Universal Analytics to GA4?
Learn About Our Looker Services

Advanced Analytics

Every organization has a different set of goals and needs that will determine how to most effectively leverage their data. Our analysts’ experience with segmentation, analysis, and multi-channel attribution is invaluable in helping teams create reports to pull out hidden insights and actionable recommendations on how to improve digital marketing activities. At last—an easy way to drive conversions and understand true ROI! Work with InfoTrust to write powerful queries that will help address key business questions. From audience building and connecting data sources to uncovering new insights InfoTrust is here to help.

  • Audience Segmentation: Build custom retargeting audiences using first party data and share them with your advertising channels.
  • Cohort Analysis: Understand customers and optimize marketing campaigns
  • Basket Analysis: Discover customer patterns and relationships within your website or product data.
  • Path/Sequencing: Uncover the key on-site user paths to assist with website optimization
  • Attribution: Determine which pages or channels have the biggest impact in a users decision to convert
Data Insights and Activation
Pam Castricone, Lead Data Scientist

See How You Measure

Google Analytics 360 and Google Marketing Platform Support

With any investment your organization makes, it’s important that your team has the ability to maximize its potential use. InfoTrust partners with organizations to achieve this through our weekly engagements to conduct any troubleshooting/configurations for Google Analytics 360 or other products in the Google Marketing Platform suite, share best-in-class practices and trends that we’re seeing in the industry, and help create any data visualizations via Google Data Studio.

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